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The 13th Shanghai International Automobile & Manufacturing Technology Exhibition to be Held Next Spring

Themed 'Art of Innovation'

SHANGHAI, Dec. 15 /PRNewswire-Asia/ -- As one of the important global automotive industry events in 2009, the 13th International Automobile & Manufacturing Technology Exhibition ("Auto Shanghai 2009"; http://www.autoshanghai.org ), themed "Art of Innovation", will take place April 22-28, 2009 at the Shanghai New International Expo Centre with a brand new vision.

I. General Information

Auto Shanghai 2009 is organized by China Association of Automobile Manufacturers, China Council for the Promotion of International Trade Shanghai Sub-Council and China Council for the Promotion of International Trade, Automotive Sub-Council, co-organized by Shanghai International Exhibition Co Ltd and MMG-Messe Muenchen International/IMAG-International Messe-und Ausstellungsdienst GmbH, specially supported by China Machinery Industry Federation and supported by the Society of Automotive Engineers of China.

Auto Shanghai 2009 will fully utilize all 11 indoor exhibition halls and outdoor temporary halls of the Shanghai New International Exhibition Center (SNIEC), with a total exhibition space of 170,000 sqm, the biggest in the history. Among all the halls, 8 are for automobile manufactures (Hall W1-W5, E1-E3) with its exhibition space totaled 100,000 sqm. A section for auto components will also be opened to the public during the event, occupying Hall E4-E6 which covers 35,000 sqm, in addition to 12,000 sqm of outdoor temporary hall spaces. Commercial Vehicles hall, special section for auto tires, auto audio devices, media exhibitors, VIP lounge and press center are located at the outdoor sites.

April 20 and 21 is scheduled for press preview access only to domestic and overseas media, with exhibitors hosting individual press conferences. April 22 and 23 are trade visitor days, while April 24 to 28 are days open to all. Exhibits will cover all kinds of concept cars, saloon cars, sports car, passenger cars, commercial vehicles, parts and fittings of autos, acoustics of autos, inspection and maintenance equipments of auto, auto articles, showcasing the latest development in the international auto industry as well as the advanced technology and products of domestic enterprises.

II. Highlights

a. Stands among world's leading auto shows with massive exhibition scale

Auto Shanghai 2009 will fully utilize all 11 indoor exhibition halls and outdoor temporary halls with a total exhibition space of 170,000 sqm, or 20% larger than Auto Shanghai 2007. As far as the exhibition scale is concerned, Auto Shanghai 2009 is among the world's leading auto show and positioned as A -class international auto show internationally.

b. Active participation of leading auto giants, home and abroad

Amid a global economic downturn, the China automotive market is a vital place automobile manufactures, home and abroad. The new products and competitive price they introduce will inject new vitality to the China automotive market as well as providing a unique development opportunity. The current enrollment has proved the above mentioned trend. The exhibition space for automobile manufacture has increased with aggressive participation of home and international automobile manufactures.

International automobile giants all look upon China automotive industry, and take Auto Shanghai 2009 as an international A class auto show, some even position Auto Shanghai 2009 as the most crucial show among all auto shows. Big three US carmakers, i.e. GM, Ford, and Chrysler will maintain their exhibition scale and standard compared to previous shows. Benz and BMW have announced that they would enlarge their space and showcase their major cars and concept cars. Toyota, Honda, Nissan will increase their exhibition space significantly. Moreover, Volkswagen, Audi, Skoda, Citroen, Renault, Peugeot, Volvo, Mazda, Hyundai, Kia, and others have all enrolled in Auto Shanghai 2009.

Luxury brands and sports cars such as Porsche, Ferrari, Maserati, Lamborghini, Maybach, Bentley, and Spyker have already signed up.

FAW, SAIC, Dongfeng, Chang'an, GAC, BAW join hands together to promote new cars with own brands in the name of group participation for the first time, marking the first in Shanghai auto show's history. BYD, Haima, Great Wall Auto, Brilliance, Changfeng, Greeley, Jianghuai, Hafei and others will make appearance together in the show.

c. Themed "Art of Innovation"

Amid challenges in energy resources and environment threats in the 21st century, the car industry is moving towards new energy, hybrid power, and applications of energy saving and emission reduction techniques, through its hundred years of accumulation of science and technology. Apart from showcasing newest automobile and leading technologies, Auto Shanghai 2009 will also present the latest exhibition concept in design, facility and management, to cultivate an artistic and harmonious atmosphere, in realizing its theme, "Art of Innovation".

d. Numerous exciting supporting activities under preparation

The organizer seeks ways to enhance the quality and management standard in the mean time while extending its exhibition scale. The related supporting activities are under preparation. Auto Shanghai 2009 will be a highly interactive event with 20,000 sqm of exhibition space outside of exhibition halls as mobile presentation venues.

Meanwhile, the organizer is planning to host charity events during the show.

e. Human-oriented services

To enhance the quality of services, the organizer has set different types of tickets in a more flexible manner based on the feedback of past visitors. One of the measures is the replacement of original specific date trade day ticket with general trade day ticket at 100 RMB per ticket which can be used either on 22 or on 23. Multiple-entry tickets for all days throughout April 24 to 28 will be available at 80 RMB while remaining specific public date tickets are at 50 RMB, same as last year.

III. Special Mission for Auto Shanghai 2009

Despite the domestic automobile market is facing a slowdown in the fourth quarter affected by tough macro economy, the estimated output and sales volume is expected to increase by around 8%. Furthermore, the future development of China automotive industry in the next 10 to 20 years is very promising. Auto industry is an engine driving China's booming economy, which will play an even more important role under China's national policy committing to drive development, expand demands through adjustments in the economic structure.

Shanghai International Exhibition Co., Ltd. believes that Auto Shanghai 2009 will do more than an exhibition but also a symbol of strength and confidence of China and international automotive industry, which can be further enacted as a specific measure in dealing with the current economic situation. We are going to inheritance the people oriented service standard and innovating and shaping its own character when the show is beginning its 13th pre-organization, which will make the show one of the most ideal and most important show and trading platforms.

For more information, please visit the Auto Shanghai official website on http://www.autoshanghai.org .

IV. Relevant Link -- http://www.autoshanghai.org

Brief review of Auto Shanghai 2007

With the development of Chinese and international automotive industry and accumulating experience of over 20 years, the biannual Auto Shanghai has grown into one of the most authoritative shows in China and the most influential international automobile exhibition. Auto Shanghai is the earliest international trade auto show in China since its first appearance in 1985. Auto Shanghai granted the certification of UFI as the first UFI approved auto show in China. Auto Shanghai 2007 concluded with great success in April 28, 2007, attracting over 1,300 exhibitors from 21 countries and regions with a total exhibition scale of 140,000 sqm, over 500,000 visitors from 108 countries and regions and 6,286 reporters from 43 courtiers and regions. 5 worldwide debut among the total 868 exhibited cars were presented. These record breaking figures positioned Auto Shanghai as one of the most influential and authoritative shows in China. Also, based on the theme of technology and nature in harmony, cutting-edge techniques in energy saving, solar energy, non air-polluted cars will become the key highlights of the show along with several debuts of new car brands.

Source: Shanghai International Exhibition Co., Ltd. (SIEC)
Keywords: Auto
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