SINGAPORE, Jan. 20 /PRNewswire-Asia/ --
PATA, the Pacific Asia Travel Association, has forged a partnership with OAG designed to further strengthen the work of the Association's Strategic Intelligence Centre (SIC). OAG (Official Airline Guide) is now PATA's 'preferred airline data supplier' and also becomes a corporate member of the Association.
Information provided by OAG exclusively to PATA will add considerable weight to the Association's syndicated and custom research projects undertaken on behalf of its global membership. The three-year agreement, effective January 1st 2009, entitles PATA to real-time access to historic, current and future airline schedule data including point-to-point frequencies and seat capacities to/from specific geographic regions and jurisdictions.
"This is a good deal for both parties. We welcome the opportunity to work with an organisation such as OAG that offers unrivalled knowledge and expertise in the fields of global flight information and data solutions," says PATA SIC Director John Koldowski. "It's a major boost to our research and analysis consultancy operations and our members will certainly benefit from this exciting partnership with OAG. We're looking forward to working with our new corporate partner. OAG is a forceful and dynamic member of the travel and tourism industry and I am delighted that we will be working closely with OAG on a wide range of projects. We also look forward to OAG executives making significant contributions to PATA-led industry events."
"OAG has been an active contributor to the PATA Foundation and we are very pleased to extend our partnership to the Strategic Intelligence Centre," says Mario M. Hardy, OAG's Vice President, Asia Pacific. "The SIC has gained a reputation for excellence in delivering valuable strategic information to its members and the wider travel and tourism industry. We believe that the inclusion of OAG data will strengthen the SIC information and offer fantastic value to the PATA membership." Hardy continued, "We are delighted to be associated with PATA. We opened our first Asia Pacific office 23 years ago and we share a common interest in the development of the travel industry and in environmental issues."
Formed in 1993, the Pacific Asia Travel Association's acclaimed Strategic Intelligence Centre is tasked with providing actionable research and data to the organisation's members on the latest issues and trends shaping the travel and tourism industry in Asia Pacific. Each year the SIC produces a suite of analytical reports and publications for use by tourism planners, marketers and researchers.
About PATA
The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. In partnership with PATA's private and public sector members it enhances the sustainable growth, value and quality of travel and tourism to, from and within the region.
PATA provides leadership to the collective efforts of nearly 100 government, state and city tourism bodies, international airlines, cruise lines and many hundreds of travel industry companies. Thousands of travel professionals belong to more than 30 PATA chapters worldwide.
PATA's Strategic Intelligence Centre (SIC) offers unrivalled data and insights including Asia Pacific inbound and outbound statistics, analyses and forecasts as well as in-depth reports on strategic tourism markets. For more information, please visit www.pata.org.
About OAG
OAG ( http://www.oagcorporate.com ) is a global flight information and data solutions company for the passenger aviation, air cargo logistics and business travel markets. The business is underpinned by its data management expertise. OAG is best known for its airline schedules database which feeds the world's global distribution systems and travel portals and drives the internal systems of many airlines, air traffic control systems, aircraft manufacturers, airport planners and government agencies.
OAG is part of UBM Aviation ( http://www.ubmaviation.com ), a global data and information business for the air transport industry serving the passenger aviation, air cargo logistics, maintenance repair & overhaul (MRO) and business travel communities with flight and fleet information products, market intelligence, news and events. UBM Aviation is a division of United Business Media Limited (www.unitedbusinessmedia.com).
About UBM ( http://www.unitedbusinessmedia.com )
United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewellery dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses include CMPMedica, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb, Think Services, UBM Aviation and UBM Global Trade. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.
