BOSTON, July 28, 2014 /PRNewswire/ -- Mobile phone users are ready for new options in data pricing and on-device solutions that provide them with more ability to control and personalize their mobile service, according to Strategy Analytics. Survey research from the Wireless Operator Strategies service, "Consumers Interested in New Mobile Data Plan Options", reveals 60 percent of mobile phone owners want to be able to customize their plans, and 50 percent are interested in the ability to directly purchase more data in real-time from their device.
Strategy Analytics surveyed over 500 mobile phone users in each of six mobile markets (China, France, Germany, Spain, the UK and the USA).
Key findings include:
Quotes:
Susan Welsh de Grimaldo, Director, Wireless Operator Strategies, said: "Mobile operators are focused on monetizing their data traffic, and developing new pricing options based on a better understanding of consumer interests and segments is an essential element for driving new revenues."
Phil Kendall, Executive Director, Wireless Operator Strategies, said: "Our results show that the self-service dashboard, where users can check their data usage in real-time, is the best channel to upsell additional data bundles. It is a subtler way to get users on board as they look to balance data needs against avoiding excessive overage charges."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
US Contact: Susan Welsh de Grimaldo, +1-617-614-0724, swelshdegrimaldo@strategyanalytics.com
European Contact: Phil Kendall, +44-1908-423620, pkendall@strategyanalytics.com
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