12 Clever Ways to Grow Your Lead Database

NEW YORK, July 31, 2014 /PRNewswire/ -- Email marketing is a cost-efficient and modern alternative to traditional advertising. If well-executed, email marketing campaigns can result in greater profit for your business. In order to build a campaign, you first have to acquire a list of targeted, qualified prospects who will most likely be interested in your services. The following ideas can help you acquire more contacts to build a sufficient lead database:

1. Create interesting, useful content that will inspire people to subscribe to your emails
2. Hold a sweepstakes with an enticing giveaway that will persuade your audience to submit their email addresses
3. Use trade show events as a forum for collecting business cards
4. Host a webinar to create a value exchange with the audience who will provide their contact information in order to gain access to your thought-leadership content
5. Include a call to action on your website that allows viewers to opt-in to your email list

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For additional tips and discussion on how to grow your number of email marketing subscribers, read the latest blog post "12 Ways to Build Up Your Email Marketing List" on PR Newswire's Small Business Toolkit: http://bit.ly/1pqbbhR

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