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HONG KONG, Oct. 22, 2014 /PRNewswire/ -- Brazil is striding to make its naval and offshore industry a protagonist increasingly active on the international stage. Proof of this is the success of Marintec South America-11th Navalshore, an event that brought together, between 12th and 14th of August at the Centro de Convencoes SulAmerica, in Rio de Janeiro (RJ), a highly qualified audience of 16,536 people, formed largely by executives with decision-making power in the segment companies.
During three days, the networking and business meetings moved exhibitors from more than 380 trademarks and 12 international pavilions, with representatives from 40 countries. "We have R$ 100 billion in planned deliveries until 2020 what made Brazil one of the main drivers of world shipbuilding. The challenge now is to strengthen the supply chain and the formation of manpower to meet this demand in the country. This is the mission that Marintec South America takes gathering the main players in the segment," says Joris Van Wijk, Director-General of UBM Brazil, a company that promotes the fair.
Renan Joel, event Manager, draws attention to the stable scenario, "Investments and orders of ships planned for the coming years provided stability for the yards to make plans. This positively impacted the entire productive chain, that firms business more safely, as it was possible to see in this edition of Marintec." He highlights that 67% of exhibitors have already renewed the contracts and already guaranteed presence in the 2015 Edition of the fair, which will take place between days 11 and 13 of August at the same location.
Entities - In the meeting, the Government and industry leaders drew a promising profile of the segment. The CEO of Transpetro, Sergio Machado, pointed out that the industry lives another step and needs to see further, "I am against the decrease of the local content requirement in the projects carried out in the country. We have to think about improving the management and reach 50% of productivity to compete internationally. We can't stay in 10%."
For Eduardo Vieira, CEO of the Firjan System (Federacao das Industrias do Rio), the output is to find vocations that can add value to companies and workers. "You can't do everything. We need to prioritize and define things at which we can be better. If we focus we can expand in a million the number of jobs. We have to organize to compete and establish alliances to increase the participation of the country in the international arena," he said.
The CEO of the Maritime Industry's Joint Parliamentary Front of the Congress, Congressman Edson Santos de Souza (PT/RJ), believes the Government should offer this support for the segment. "The National Congress is aware of the need for having a perennial Government policy that provides sustainability to shipbuilding production chain. Brazil WINS with the growth of the industry and can extend the presence in the international market."
"We are optimistic. We live in a scenario in which 80% of companies have a positive Outlook and a total of 51.2% have business plans, which shows a long-term vision. The country enjoys institutional arrangements among Government, businesses and universities. It's never been spoken so much about innovation. I believe that Brazil will soon be one of the main players in the world," said Jorge Boeira, Coordinator of the energy Area of the Brazilian Agency for Industrial Development (ABDI).
"There is a consensus that the segment is experiencing a positive moment for 82,000 people working in the industry. It is spectacular. Now, we need to look ahead and think about international competitiveness, how we can insert Brazil on the world stage," said Julio Bueno, Secretary of economic development, energy, industry and services of the Government of Rio de Janeiro.
"We reaffirm our commitment to maintain the shipbuilding industry in the spotlight. This fair reflects the positive moment of the industry in Brazil. In addition to having 82 thousand direct workers involved, there is a supply chain that spans about 700 thousand employees. We want to enlarge the competitiveness and expansion of skilled labor," said Ariovaldo Santana da Rocha, CEO of the National Syndicate of the Naval and Offshore building and repair industry (Sinaval).
Companies - Konsberg, one of the participant companies, which completes 200 years of activity this year, found at the fair a current and a future profile of the naval segment. "One of the highlights of Marintec South America is the opportunity to see many companies, as smaller shipyards, migrating to the offshore. This is a great opportunity for Konsberg to see who's growing and has potential. We are much interested in doing business with new players and this is provided with quality by the fair," said Pedro Dias, Director of sales and Marketing at Konsberg.
Another Exhibitor, the Brastech, brought to the Marintec its portfolio of products and services with emphasis on the rescue vessel built at the company's shipyard in Rio das Ostras and has 73% of Local content. "The Marintec South America gives us much visibility and the opportunity to find new partners and start new projects. Furthermore we find quality suppliers that help us to cheapen our production and increase our competitiveness in the market," said Eduardo Inacio, commercial Manager of the company.
"Marintec South America is the major fair in the market, bringing all global players. It is important to highlight that here we find not only representatives of national and multinational companies, but the professionals involved directly in the projects. It is therefore the best forum to discuss solutions and find answers and information about the segment," said Silvio Pedro Alves, manager of Metalock Brazil, another exhibitor at the event.
"Marintec South America is our main fair. Here we find all the players in the industry and our clients. Because of this, we reserved the event to make our releases and announcements of new actions. We are presenting a ticket sizing software that can be accessed by the site roxtec.com/br," highlighted Roxtec's Marketing Manager, Michele Andrad.
Visitors - "I have appeared at Marintec South America to prospect new business and, consequently, to find potential clients", said Thais Porto, Business Development of Swift Worldwide Resources. This is the average profile of visitors who participate in the fair: professionals with high qualifications in the segment who are looking for new business partners.
Another example is Amilton Couto, business analyst of Duarte Marítima. "I always visit Marintec South America and this edition was very special. I'm participating in the reactivation of a company, Duarte Marítima and started at this fair two businesses with an exhibitor that offers process management services and another that manufactures rescue vessels," he said.
International presence reinforces positive moment of the Brazilian naval industry
The presence of international companies and representations in Marintec South America reinforces that the Brazilian shipbuilding industry scenario is calling the attention of the international market. "We enjoyed the Marintec South America to celebrate the exchange of experiences for the joint development of the two countries signed recently with the Brazilian Government. The shipbuilding industry has great importance in the consolidation of this partnership and here at the fair we found an excellent space for dialogue with representative entities and Brazilian businessmen," said Edgardo Orteno, Secretary of industry, energy and mining of Uruguay.
Japan is also with the eyes facing Brazil. "We are an entity of rating that offers viable solutions for the shipbuilding industry. Offer fuel spending reduction and efficient operations. We want to expand our participation in the Brazilian shipbuilding industry," said Katsutoshi Nagata, manager of Nippon Kaiji Kyokai - ClassNK.
Another power, Norway, also has an interest in the Brazilian naval market potential, as became clear in the speech of Helle Moen, Director of the Agency for Promotion of the Government of Norway (InnovationNorway), "We have experience in shipbuilding and want to deepen cooperation with the Brazilian industry. It is a moment in which there is a very large competition involving players with innovative solutions that optimize the processes. Norway has much to offer."
Chris Wall, a business analyst from UK Trade & Investment, also puts the United Kingdom en route to Brazil's naval industry. "We specialize in high quality marine equipment, naval architecture and repair, in addition to integrated systems and electronic navigation. We have offices in Rio de Janeiro, Recife and Porto Alegre precisely to broaden the involvement of British companies in Brazil. This is also our goal here in this edition of Marintec South America," he said.
The neighbors Argentines believe in cooperation so that not only Brazil, but the South American countries achieve competitiveness and attract the international interest. "We want to partner not only in business, but in cooperation agreements involving innovation and technology between the Argentine and Brazilian shipbuilding," said Juan Antonio Torresin, CEO of Astillero-service and repairs Naval Complex.
Abenav and South Korean Association sign cooperation agreement
Abenav and KITA (Korea International Trade Association), private organization to promote South Korean imports and exports, signed an agreement of intent whose goal is to encourage the exchange of knowledge and technology between enterprises of the shipbuilding industry of both countries and encourage the presence of corporations of that country in the Brazilian market.
"The South Korean supply chain is very well organized and its technological level is internationally recognized. The Brazilian industry has much to gain from a greater integration between the two countries," said the CEO of the Abenav, Augusto Mendonca.
The General Director of KITA, Jungseok Choi, agreed with Mendonca, and was excited at the prospect of increased turnover between Brazil and South Korea, even considered the restriction of local content. "It would be a lot easier if there were no regulations and if the two countries have a free trade agreement, but the prospect is still great," he said. According to him, South Korea owns 30% of market share of world shipbuilding industry.
Banks see consolidated shipbuilding industry and with positive prospects
The banks that finance the development of the offshore and marine industry in Brazil trace a positive profile of the segment. "It is an honor and a big responsibility for Caixa to take part in Marintec South America, an event that brings together the main players and promotes a reflection on the shipbuilding industry. We have already invested R$ 5 billion and R$ 12 billion destined for projects in the industry. We have seen a very ripe market and consolidated, with a present and active corporate governance," said regional manager of the Caixa Economica Federal in Rio de Janeiro, Rossano Macedo.
The Superintendent of the Inputs area of BNDES, Rodrigo Barcellos, agreed, "BNDES participates in Marintec South America to reaffirm the commitment of the Bank to participate in the development of the offshore and marine industry. We are investing R$ 10 billion to boost the segment in the country. We already have five major shipyards running and two under construction. Our current challenge is to build probe ships, but I believe in the potential of our industry, which is solid."
Increased Local content reinforces good moment of the shipbuilding industry
A sign of stability of offshore and marine industry is the consolidation of the rules of Local content (CL) between companies working in the country. In part, this is due to the attitude of the main buyer of products and services, Petrobras. "We decided that Local content is more than a legal requirement, is the company's strategy. The contracts are already published with specific clauses of CL, including refining and gas, which would be optional," explained Ronaldo Martins, market development manager of Petrobras.
He also stated, "The tendency is to maintain the average of 55% and 65% of Local content in our projects. It is a beacon for foreign companies produce in the country and a boost for the domestic industry. We have, for example, 27 production units to be contracted between 2018 and 2030. This is a safety factor for companies to plan their business."
The Manager of Department of gas, oil and Capital goods under Order from BNDES, Luiz Marcelo Martins Almeida, stressed the importance of participation of more experienced markets in this process of consolidation of the offshore and marine industry in the country, "The foreign industry that comes to invest will be treated as a national company. Local content policies fostered national industry strategic partnerships with international partners. It has been central to meet the established goals of CL."
John Rossi, General Coordinator of Oil, Gas and Naval of the Ministry of Development, Industry and Foreign Trade (MDIC), pointed out that the domestic industry must seize the positive moment. "We have a prediction of R$ 199 billion of investment between 2014 and 2018, according to BNDES data, and of this total, more than 45% of the total amount of investments into the industry. It will be a challenge for national companies to comply with the requirements of Local content," he said.
Daihatsu and Government of Bahia sign agreement of intentions
The Secretary of the Shipping and Port Industry of Bahia, Carlos Costa, and Daihatsu's Director for South America, Toshimi Deguchi, signed an agreement of intent during the Marintec South America confirming the engine manufacturer's interest in installing a manufacturing unit of 10 000 m² in the country. "We have every interest in bringing to Bahia a Daihatsu plant," said the Secretary.
According to the Japanese company Executive, Brazil is very representative in the clients' portfolio of Daihatsu, but demand should be more stable. "We had good orders about four years ago, but the shopping cycle in this market is too long. We are waiting for new business," he said. Deguchi revealed that the project of a plant in Brazil can be made possible if the demand balances in 20 thousand engines per year.
Brazilian welding also aims at international competitiveness
Orders of vessels and the strengthening of the shipyards in Brazil positively impacted the segment of welding in the Country. "We have big challenges such as the qualification of labor and meeting deadlines. We need to get rid of addictions and stay open to new procedures," said the Manager of welding and cutting of the Brasa Shipyard, engineer Alexander Schwenck.
Brasa has currently 300 qualified welders working and delivers this month of August the FPSO Cidade de Ilhabela, which received 13 modules in this step. "This was a great learning experience. The FPSOs Cidade de Marica and Cidade de Saquarema already show an evolution in relation to Ilhabela with 30% gain in time. This will lead us to international competitiveness," he concluded.
Engineer Ubirajara Costa, of Alumaq, stated that the segment can further refine, "Managers must have knowledge of welding, to avoid problems such as rework, for example. The training is critical."
Business round bring dockyards and ship-owners of supply chain closer
Marintec South America promoted in partnership with Associacao Brasileira das Empresas de Construcao Naval e Offshore (Abenav) a business round during Marintec South America. The meetings brought together companies such as EBR, Eisa, Alianca, Vard, MRM, Sao Carlos, Brasfels, Galaxy, Web and Tek Sea.
"This fair is improving year by year. We had to extend the opening hours of the business round promoted, as 90 companies were listed to show their solutions in products and services for 11 anchors, being six shipyards. This shows a strength of the shipbuilding industry in the country and an even larger growth trend with learning and industry consolidation," said Augusto Mendonca, CEO of Abenav.
Naval industry gains strength in the North and Northeast
The growth, of offshore and marine industry in Brazil came accompanied by a decentralization of activities. Before concentrating further South and Southeast, today gains momentum in the States of North and northeast of the country.
The Secretary of the shipping and port industry of Bahia, Carlos Costa, for example, is in Marintec South America in search of partners. "We already have participated in the event because of the great shipyard we have in the State with the capacity to produce ships and platforms. Now our focus is creating a polo of marine parts. We already have the area, which is adjacent to the Shipyard Paraguacu, and hope to find partners here," he said.
Attract the segment of marine parts is also the goal of the Manaus Free Zone Superintendence (Suframa), who scheduled a series of presentations in the Innovation Space, a novelty of this edition of Marintec South America. "We have more than 600 companies and the experience of dealing with companies from all over the world. We offer a series of tax breaks, such as 100% reduction of ICMS, to attract companies in the industry and boost local content," said the Executive Secretary of Economic Planning and development of the Naval Complex, Mineral and logistics of Suframa, Ronney Peixoto.
The Amazon has 80 small and medium shipyards and generates eight thousand direct and indirect jobs.
Waterways will expand the market of Amazon potassium in the Country and abroad
The 22 thousand kilometers of navigable rivers and a strategy of bimodality with railroads and highways will boost the domestic and foreign market of potassium explored in the Amazon. The statement was made by the Secretary of mining, Geodiversity and water resources, Daniel Borges Nava, during Marintec South America. "The Navy is already updating the charts to facilitate signaling and traffic and meet with demand efficiency," said.
The mine found near the Madeira River will enter into operation in four years. "About 92% of potassium used in fertilizers industry in the country is imported and if we don't do anything until 2019 the index may reach 100%. With the project of waterways and shafts with railroads and highways can handsets provide self-sufficiency for the Brazilian market. It is important to remember that fertilizers are part of the agribusiness supply chain, one of the vectors of our economy," said Nava.
Another initiative commented by the Secretary from Amazon was the deployment project of a multimodal system that connects the Amazon to Peru and Bolivia and, consequently, to the Pacific Ocean. "With the waterways and the link established with these countries we weren't so dependent on the Panama Canal," he concluded.
About Marintec South America -www.marintecsa.com.br
Main strategic meeting for the offshore and marine industry in Latin America, aimed at generating business, technology, best practices and new products and services to the entire chain of the industry, the event took place from 12th to 14th of August at the Centro de Convencoes SulAmerica, in Rio de Janeiro (RJ). It was 11 thousand square meters, more than 380 exhibiting brands, 17 countries and 12 international pavilions. At the same time, Conferences were held, the launch of Innovation Space and Business Rounds.
About UBM Brazil -www.ubmbrazil.com.br
It is one of the largest companies in the world in business media. It is present in 30 countries, working to create business opportunities and visibility to businesses.
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