BEIJING, Nov. 21, 2014 /PRNewswire/ -- Food safety is closely tied with consumers. But in the past few years, quality-related issues have been disclosed frequently and become a global focus. Therefore, how to acquire long-term stable trust from the consumers has become a major challenge for every enterprise.
Recently, Infinitus (China) Company Ltd, member of LKK Health Products Group (LKKHPG), was honoured with the title of "Top 100 Creditable Demonstration Units of China Food Safety" at the 12th China Food Safety Annual Conference, the most high-profile conference in the field of food safety in China.
Since 2003, the China Food Safety Annual Conference has been held for 12 consecutive years, and Infinitus (China) has been awarded several honorary titles over these 12 sessions, including "Top Ten Enterprises of China Food Safety" and "Top 100 Creditable Demonstration Units of China Food Safety".
On the food safety issue, Mr. Harry Yeung, Senior Vice President of LKKHPG and Spokesperson of Infinitus, stressed, "Quality is the cornerstone and the best endorsement of a company. Hence, enterprises should commit to this responsibility proactively and provide safe and trustworthy products and services to consumers."
With "Infinitus" as the core brand, LKKHPG is a member of Lee Kum Kee Group, a Hong Kong-based ethnic enterprise with a history of over 120 years. It has four members, including Infinitus (China) Company Ltd., Infinitus (Hong Kong) Company Ltd., Infinitus International Company Ltd., and Infinitus International (Malaysia) Sdn Bhd. Since its establishment, LKKHPG has adhered to its mission of "advocating the premium Chinese health regimen and nurturing healthier lives with balance, affluence, and harmony". With product safety as its top priority, LKKHPG dedicates to providing high-quality TCM health products and services.
In terms of quality management, LKKHPG holds on to its quality philosophy of "100-1=0" with an emphasis on comprehensive control over product quality. Furthermore, it applies its "Outstanding Supply Chain Management Model" to the five aspects of its whole supply chain, including R&D, raw material procurement, manufacturing and processing, logistics and service.
Based on international standards, LKKHPG has formulated and executed a series of measures for quality control throughout the whole process. Meanwhile, it actively forges cooperation with authoritative universities and scientific institutes, such as the Hong Kong University of Science and Technology and the Shanghai Institute of Materia Medica, Chinese Academy of Sciences, and has set up advisory boards, which it can leverage to acquire professional advices from experts for further development of quality management.
Besides, it regularly participates in seminars organized by governments and industrial associations around the globe to keep track of the latest advancements concerning food safety and ensure its quality management aligns with the latest scientific and industrial developments.
Owing to its unremitting efforts and effective management, LKKHPG has earned recognitions from the industry and authoritative institutes over the years. For example, in 2012, the Technology Department Product Inspection Centre of Infinitus (China) was accredited by the CNAS and passed the proficiency test of the FAPAS on heavy metals. Therefore, its inspection results are considered independent, reliable, authoritative, and acknowledged by 61 countries and areas around the world.
Mr. Harry Yeung added, "These international standards and recognitions remind us every minute that we must control each link of supply chain stringently to maintain high-standard quality management, which helps us to provide high-quality TCM health products and services to the public and assist them in nurturing healthier life."
CONTACT:
Samson Su
+86-20-38168859
samson.su@infinitus-int.com
