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COMZONE Wins BRONZE at the Transform Awards Asia-Pacific 2014

2014-11-26 10:00 2689

HONG KONG, Nov. 26, 2014 /PRNewswire/ -- Last night, COMZONE's excellence in brand development and rebranding was honoured at Transform magazine's inaugural Asia-Pacific awards. COMZONE won a BRONZE award in the BEST BRAND EVOLUTION category for its work with ANCHOR BEER.

The TVC spot was an overwhelming success and total talk of the town due to its interactive element -- arms crossing gesture, symbolising the product.

Everywhere in the country, in every beer garden, in every bar, at weddings, on the beaches, at the concerts, on the street, in the markets "Everyone was using the arms crossing gesture."

The TVC campaign caught on like wildfire and sales began to pick up, making ANCHOR BEER the best choice of young Cambodians.

The Transform Awards Europe had its fifth event in April and is currently accepting entries for the sixth year. 2014 has seen the prestigious award programme expand to encompass the Transform Asia-Pacific and Transform MENA regions. The award ceremonies provide an important platform for international recognition of excellent work in brand development.

Receivers of the awards were honoured at the inaugural event in Hong Kong for producing work that is of outstanding quality. The programme honours work from the entire branding process, with trophies being awarded for visual identities, brand strategies, implementation processes and brand experiences. Last night's Transform Asia-Pacific awards were distributed at a gala dinner at the beautiful Excelsior Hotel in Hong Kong.

The Transform Awards is organised by Transform magazine, the only global magazine to cover rebranding and brand development. Published bimonthly both in print and on tablet it is essential reading for those concerned with brand strategy and creativity.

Lundy So, COMZONE's CHIEF EXECUTIVE OFFICER said: "Winning Locally, Competing Globally is the agency's philosophy leading us to such an outstanding results. An ultimate mix of international advertising expertise and deep understanding of local insights is a success formula of rank #1 agency in Cambodia."

According to Andrew Thomas, publishing editor of the Transform magazine, "The standard of work coming out of the Asia Pacific region is as good as any from around the world. There is much for which brand practitioners and their agencies and counsel can feel proud. We feel privileged to be a footnote in their organisations' stories by providing a platform from which to recognise the excellence of their changing brand narratives."

For further comment, please contact:

LUNDY SO
CHIEF EXECUTIVE OFFICER
T: +855-81-888-680
T: +855-12-839-923
E: lundy@thecomzone.com
www.thecomzone.com

JESSICA LIM
MANAGING DIRECTOR
T: +855-81-888-903
T: +855-95-888-680
E: jessica@thecomzone.com
www.thecomzone.com

Source: COMZONE
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