HONG KONG, Nov. 28, 2014 /PRNewswire/ -- Last week, MADE's excellence in brand development and rebranding was honoured at Transform magazine's inaugural Asia-Pacific awards. MADE won GOLD awards in each of the three categories: Best use of copy style/tone of voice; Best use of packaging; Best strategic/creative development of a new brand - for its work with Sijahtra. The team went on to round the night up by being presented this year's Grand Prix award.
Creating a brand that tells an ethical story as well as a premium story is challenging. MADE and Sijahtra used everything at their disposal, from taking Harrods on a trip to see where the coffee is produced, immaculate packaging, to a brand booklet with a copy style that seduces the audience. Persuading consumers and the media that Sijahtra's civet coffee was an ethical purchase, and worth the high price, took ingenuity and skill. The strategic and creative development behind the brand worked to address the challenges and reposition a product with a poor reputation into a luxury brand, with its attention to quality design. Judges say the rebrand was "Exemplary" and "Beautiful" commenting on the powerful impact it has on its audiences, with one judge stating that "MADE was able to accentuate the great power of culture, ethics and rarity."
The Transform Awards Europe had its fifth event in April and is currently accepting entries for the sixth year. 2014 has seen the prestigious award programme expand to encompass the Transform Asia-Pacific and Transform MENA regions. The award ceremonies provide an important platform for international recognition of excellent work in brand development.
Receivers of the awards were honoured at the inaugural event in Hong Kong for producing work that is of outstanding quality. The programme honours work from the entire branding process, with trophies being awarded for visual identities, brand strategies, implementation processes and brand experiences. Last night's Transform Asia-Pacific awards were distributed at a gala dinner at the beautiful Excelsior Hotel in Hong Kong.
The Transform Awards is organised by Transform magazine, the only global magazine to cover rebranding and brand development. Published bimonthly both in print and on tablet it is essential reading for those concerned with brand strategy and creativity.
Joel Sadler said, "We are truly delighted and thrilled to receive this accolade so early in our existence as an agency, it's a testament to the commitment and strength of our creative team and the confidence Sijahtra had in us from the outset. Branding in the Asia region is at an exciting time, and we look forward to producing more great work in 2015."
According to Andrew Thomas, publishing editor of the Transform magazine, "The standard of work coming out of the Asia Pacific region is as good as any from around the world. There is much for which brand practitioners and their agencies and counsel can feel proud. We feel privileged to be a footnote in their organisations' stories by providing a platform from which to recognise the excellence of their changing brand narratives."
For further comment, please contact:
Joel Sadler
+852-68962072
joel@madeand.co
www.madeand.co
