BEIJING, May 26 /Xinhua-PRNewswire/ -- CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released its article on China’s mobile hard disk market in 2008Q1.
CCID Consulting’s data shows that the sales volume of China’s brand mobile hard disk market reaches 506,900 sets in 2008Q1, up 28.9% over 2007Q1. The growth rate is lower than the growth rate in 2007. CCID Consulting considers that affected by the decrease of industrial purchase and fake products, the mobile hard disk market’s growth slows down.
CCID Consulting considers there are three characteristics in mobile hard disk market in 2008Q1:
Seasonable Sale Leads the Change of the Sales Volume in Mobile Hard Disk Market
Because industrial users have a large share in mobile hard disk market, their seasonable purchases have great effect to the sales volume. The first quarter is the traditional slack season. There are a few industrial purchases during the Spring Festival, which results in the shipments’ shipment.
However, with mobile hard disk’s storage medium’s prominent day by day and the individual consumers’ demands’ increase, individual user accounts large share in mobile storage field. CCID Consulting’s data shows the market share of individual users accounts for 47.7% of the total mobile hard disk market in 2007; the market share has increased to 49.3% in 2008Q1. With the increase of individual users’ share, mobile hard disk market will gradually weaken seasonable sale, the market will have balanced sales in whole year.
Seesaw Battle between Assembly Disks and Brand Market Upgrades
Because of rapid upgrade in capacity, 160G products become the mainstream, with profit increases a little, which results in the heating up of battle between assembly disks and brand market. Assembly disks market enlarges the price distance with brand market.
Currently, the increase of sales volume of assembly disks comes from individual user market. Thus, mobile storage manufacturers should pay more attention to strengthen propaganda and strengthen individual users’ recognition to mobile hard disk and brand.
The Segment of Consumer Group Intensifies; Lenovo Drives the Development of Individual Market, Aigo Keeps the Advantage in Industrial Users Market
CCID Consulting’s data shows that Lenovo and Aigo are the first and second manufacturers in 2008Q1. Lenovo pays great effort in the individual user market; while Aigo has advantage over industrial user market.
Figure: Sales Volume & Growth Rate of Mobile Hard Disk, 2007Q1-2008Q1 (Unit: 10,000 Sets)
http://www.ccidconsulting.com/upload/13086.jpg
Source: CCID Consulting, April 2008
After Lenovo becomes the largest manufacturer in 2007, Lenovo still pays more attention to market: firstly, Lenovo still strengthens its propaganda in this field and launches products with Olympic features; secondly, Lenovo uses cost advantage so as to improve products’ cost performance; thirdly, Lenovo uses channel advantage to improve market distribution rate. Lenovo’s these actions improve its market share and increase mobile hard disk’s proportion in individual consumer terminal application, which play important role in the development of mobile storage industry.
Another mobile storage giant -- Aigo continues to maintain its advantage in industrial market. Meanwhile, Aigo pays attention to industrial public relations, technical breakthrough and professional manufacturing so as to cater for industrial users’ favor.
About CCID Consulting
CCID Consulting Co., Ltd (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is directly affiliate to China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300 professional consultants after many years of development. The company’s business scope has covered over 200 large and medium-sized cities in China.
Based on the major competitiveness of the powerful the industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrade, development strategy and planning, marketing strategy and research, HR management, IT programming and management. Her customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits herself to become the No.1 advisor for enterprise management, the No.1 consultancy for government decision and the No.1 brand for informatization consulting.
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
