SINGAPORE, Dec. 22, 2014 /PRNewswire/ -- The UFC® today announced the appointment of Kenneth K. Berger as its Executive Vice President and General Manager of Asia.
Berger, 49, has a proven track record of business success throughout Asia, having worked across the region for the last 25 years. With an MBA from Thunderbird, American School of International Management, Berger went on to build his career at International Management Group (IMG), where he held the position of International Vice President Asia. His responsibilities at IMG included managing the licensing division in South East Asia, and then Japan, where he developed a variety of licensing programmes including Major League Baseball (MLB), Wimbledon, Arnold Palmer and the British Open.
Berger later made the move to ISL Marketing as their Managing Director, Japan and then to FIFA Marketing, where he headed the FIFA World Cup marketing and event services operations. After successfully delivering the marketing rights of the 2002 FIFA World Cup, he launched his own successful sports agency, Sports Marketing Japan (SMJ). For seven years SMJ worked as a licensee for globally renowned sports properties in developing branded mobile and pc sites in Japan for Serie A, NBA, NFL, PGA Tour, LPGA, UFC and ESPN.
In 2009, SMJ was acquired by Yoshimoto Kogyo, Japan's largest entertainment production entity and talent agency.
On the appointment, UFC Chief Global Brand Officer Garry Cook said: "The UFC welcomes a leader like Ken to drive increased brand growth in Asia and take the sport and the UFC to the next level. The next twelve months will see UFC enter new markets, develop a more robust local roster of fighters and host several world class events in Asia and we are confident in the developments and successes that Ken will bring."
Ken Berger added: "I feel honored to be joining the UFC. Mixed martial arts is the world's fastest growing sport and Asia is its birthplace, which puts me in a very special position. I am hugely excited to be part of such a dynamic industry, and I am looking forward to helping the sport grow in this part of the world. The international stage is an important piece of UFC's success, together with our talented and committed staff and athletes, we will help to scale MMA across Asia."
About the UFC®
Owned and operated by Zuffa, LLC, the UFC® is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 129 countries and territories to nearly 800 million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT® (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club®, UFC Fan Expo®, UFC branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.
Press Contacts:
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Isabelle McLemore, UFC
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