omniture

AirMedia Announces Hiring of Two Key Sales Personnel

2008-06-23 20:57 1536

BEIJING, June 23 /Xinhua-PRNewswire-FirstCall/ -- AirMedia Group Inc. (Nasdaq: AMCN), the operator of the largest digital media network in China dedicated to air travel advertising, today announced that it has recently reinforced its sales team through the addition of two experienced sales personnel, who joined AirMedia from key positions in the industry. These two additions have further strengthened AirMedia’s already robust sales force.

Mr. Aaron Tsoi was appointed as Vice President of Sales and will lead the sales team focused on second- and third-tier airports, an area of significant potential for AirMedia’s continued growth. Mr. Tsoi has more than 15 years of experience in advertising, marketing, and management, including 13 years at several international advertising companies which are members of American Association of Advertising Agencies. Prior to joining AirMedia, Mr. Tsoi served as a Regional Managing Partner of North Asia at MindShare Beijing, which is a leading global media network and part of the WPP Group.

Ms. Lisa Sze was appointed as the General Manager of Beijing Digital Frames Department of AirMedia, where she will lead and manage all of the sales efforts for the AirMedia’s digital frame business in the North China region. Ms. Sze has more than 12 years of experience in sales, advertising and marketing, including more than 5 years of experience at an out-of-home advertising agency and an out-of-home advertising company. Prior to joining AirMedia, Ms. Sze served as the General Manager of Beijing Asiaray Advertising Co. Ltd., an out-of-home advertising company with operation in approximately 30 airports in China.

“Aaron and Lisa bring extensive industry backgrounds and a critical knowledge of sales, advertising, marketing and general management experience to the AirMedia team,” commented Herman Man Guo, Chairman and Chief Executive Officer of AirMedia. “In addition to applying these skills to our sales efforts in two critical business areas, they will be able to help broaden our customer base by leveraging the close relationships they have developed with clients while in their previous senior leadership positions. We’re pleased to have Aaron and Lisa on board and look forward to benefiting from the valuable experience and client relationships they bring to AirMedia.”

About Aaron Tsoi

Prior to joining AirMedia, Mr. Tsoi served as a Regional Managing Partner of North Asia at MindShare Beijing, a leading global media network of the WPP Group. At that position he oversaw the accounts for the North Asia markets, People’s Republic of China, Hong Kong, Taiwan & Japan starting in 2006. Before that, from March 2001 to May 2006, he served as the General Manager of MediaCom China, Grey Group, one of the world’s largest media agency networks, where he was in charge of the overall operation of Beijing and Shanghai office. From December 1999 to February 2001, Mr. Tsoi served as the General Manager of Wisers Information Ltd., which is a spin -off I.T. start-up company from the Chinese University of Hong Kong. From August 1995 to November 1999, Mr. Tsoi worked for MediaCom China, taking various media roles, and was promoted as Media Director in 1997. Before MediaCom China, Mr. Tsoi worked for Leo Burnett Ltd. as a Media Planner from June 1993 to July 1995. Mr. Tsoi holds a bachelor degree of Social Sciences in Economics from University of Hong Kong.

About Lisa Sze

Prior to joining AirMedia, Ms. Sze served as the General Manager and the Deputy General Manager of Beijing Asiaray Advertising Co. Ltd., an out-of-home advertising company with operation in approximately 30 airports in China, from February 2006. While there she led the sales teams of Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Qingao and Xi’an. Before that, from January 2003 to November 2005, Ms. Sze served as a Planning Director of Shanghai Posterscope Advertising Co. Ltd, a World’s leading out-of-home communications agency, where she was in charge of the sales teams in Guangzhou and Shenzhen. From October 1999 to May 2002, Ms. Sze served as a Senior Marketing Executive of Standard (Chan’s) Corp. Ltd. Ms. Sze holds a Diploma in Marketing from the University of Hong Kong, SPACE.

About AirMedia Group Inc.

AirMedia Group Inc. (Nasdaq: AMCN) operates the largest digital media network in China dedicated to air travel advertising. AirMedia has contractual concession rights to operate digital TV screens in 53 airports, including 29 out of the 30 largest airports in China, and has contractual concession rights to place its programs on the routes operated by 9 airlines, including the three largest airlines in China. In addition, AirMedia also has contractual concession rights to operate TV-attached digital frames, ranging from 46 to 50 inches, and large-size stand-alone digital frames, ranging from 63 to 70 inches, in several major airports. AirMedia also offers advertisers other media platforms in airports, such as 360-degree LED displays, mega display screens, and shuttle bus displays etc. For more information about AirMedia, please visit http://www.airmedia.net.cn .

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “may,” “would,” “expect,” “anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “confident” and similar statements. Among other things, the quotations from management in this announcement, as well as AirMedia Group Inc.’s strategic and operational plans, contain forward-looking statements. AirMedia may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about AirMedia’s beliefs and expectations, are forward-looking statements.

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, if advertisers or the viewing public do not accept, or lose interest in, our air travel digital media network, we may be unable to generate sufficient cash flow from our operating activities and our prospects and results of operations could be negatively affected; we derive substantially all of our revenues from the provision of air travel advertising services, and if there is a downturn in the air travel advertising industry, we may not be able to diversify our revenue sources; if we are unable to retain existing concession rights contracts or obtain new concession rights contracts on commercially advantageous terms that allow us to place or operate the digital TV screens in airports or on airplanes, we may be unable to maintain or expand our network coverage and our business and prospects may be harmed; a substantial majority of our revenues are currently concentrated in the five largest airports and three largest airlines in China, and if any of these airports or airlines experiences a material business disruption, our ability to generate revenues and our results of operations would be materially and adversely affected; AirMedia’s limited operating history makes it difficult to evaluate our future prospects and results of operations; and other risks outlined in AirMedia’s filings with the U.S. Securities and Exchange Commission. AirMedia does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For more information, please contact:

Investor Contact:

Raymond Huang

Investor Relations Director

Tel: +86-10-8460-8678

Email: ir@airmedia.net.cn

FD Beijing

Julian Wilson

Tel: +86-10-8591-1951

Email: julian.wilson@fd.com

Source: AirMedia Group Inc.
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