BEIJING, March 25, 2015 /PRNewswire/ -- Last year, we witnessed a programmatic buying advertising boom along with tremendous industry development. With more digital advertising dollars shifting to programmatic buying, the importance of DSP continues to rise and DMP and PDB are becoming more popular with each passing day. People everywhere are wondering about what 2015 will hold for programmatic advertising. Today, programmatic advertising is reshaping the entire digital ad industry. More and more marketers seem to have an automated, technology-centric, data-driven method of digital display on their agenda, yet still have many questions to ask. Through releasing the report, iPinYou hopes to help marketers deal with common problems.
As the largest DSP in China, iPinYou features a solid understanding and deep insight of programmatic buying, which comes from extensive campaign experience and serving over 3000 clients in the past seven years. In 2014, iPinYou boasted a 52.8% market share in China in the programmatic buying space domain. Therefore, it is recognized as being an authority on the future of programmatic advertising.
We appreciate all the contributions from the marketers and our partners to the development of programmatic advertising. iPinYou would like to release this report as our contribution to the industry and we hope to help stimulate the healthy development of programmatic advertising in the future.
Download the report: http://www.ipinyou.com.cn/upload/file/admin/6044628787890318.pdf
About iPinYou: http://www.ipinyou.com.cn/
Business contact: market@ipinyou.com
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