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Kingold Jewelry Launches Online Retail Flagship Store On Tmall.com

2015-05-06 20:30 2456

WUHAN, China, May 6, 2015 /PRNewswire/ -- Kingold Jewelry, Inc. ("Kingold" or "the Company") (NASDAQ: KGJI), one of China's leading manufacturers and designers of high quality 24-karat gold jewelry, ornaments and investment-oriented products, today announced that it has recently launched an online retail flagship store on Tmall.com, a large business-to-consumer online retail platform owned by Alibaba Group.

Kingold expects to leverage this e-commerce platform in China to sell the Company's 24-karat gold jewelry and products, including rings, necklaces, bracelets and pendants. The Company's online store location is http://kingold.tmall.com. Additional categories and designs may be added to the online flagship storefront in the future.

Mr. Zhihong Jia, Chairman and CEO of the Company, commented, "We are excited to partner with China's top online retail platform Tmall, as we believe our online retail flagship store allows us to interact directly to consumers and accelerates Kingold brand awareness in China. We will continue to introduce new products and designs in our online flagship store on a regular basis."

About Tmall.com

Tmall.com (www.tmall.com) is dedicated to providing a first-class shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. It was launched in April 2008 as part of Taobao Marketplace and became an independent platform in June 2011. Thousands of international and Chinese brands and retail merchants have established storefronts on Tmall.com. According to iResearch, Tmall.com was the largest B2C online retail platform in China based on the value of goods transacted as of September 2013. Tmall.com is a business within Alibaba Group.

About Kingold Jewelry, Inc.

Kingold Jewelry, Inc. (NASDAQ: KGJI), centrally located in Wuhan City, one of China's largest cities, was founded in 2002 and today is one of China's leading designers and manufacturers of 24-karat gold jewelry, ornaments, and investment-oriented products. The Company sells both directly to retailers as well as through major distributors across China. Kingold has received numerous industry awards and has been a member of the Shanghai Gold Exchange since 2003. For more information, please visit www.kingoldjewelry.com.

Business Risks and Forward-Looking Statements

This press release contains forward-looking statements that are subject to the safe harbors created under the Securities Act of 1933, as amended, and the Securities Exchange Act of 1934, as amended. You can identify these forward-looking statements by words such as "expects," "believe," "project," "anticipate," or similar expressions. The forward-looking statements in this release include statements regarding Kingold's expansion of sales through its online platform. Readers are cautioned that actual results could differ materially from those expressed in any forward-looking statements. Forward-looking statements are subject to a number of risks, including those contained in Kingold's SEC filings available at www.sec.gov, including Kingold's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of the date on which they are made. Kingold undertakes no obligation to update or revise any forward-looking statements for any reason.

Company Contact
Kingold Jewelry, Inc.
Bin Liu, CFO
Phone: +1-847-660-3498 (US) / +86-27-6569-4977 (China)
bl@kingoldjewelry.com

INVESTOR RELATIONS
The Equity Group Inc.
Katherine Yao, Associate
+86 10-6587-6435
kyao@equityny.com

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Source: Kingold Jewelry, Inc.
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