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SINGAPORE, May 27, 2015 /PRNewswire/ -- It is now in the final few days before Aquarama, the ornamental aquatic industry's premier biennial event, opens its doors to the trade and public…followed a day later by its sister -- but independent -- show, Pet Asia.
As expected, all the established and well-loved Aquarama favourites have been retained for this latest edition. However, complacency is a word that doesn't exist in the Aquarama vocabulary! The team is always alert to market trends and developing 'hot' issues, and take appropriate steps to bring these to the event. It is also always on the lookout for ways to reach new audiences, exhibitors and visitors.
A perfect example of a combination of all the above is the introduction of the world of public aquaria to Aquarama 2015 - a perfectly logical move, since the ornamental aquatic industry supplies both the home and public aquaria sectors.
Conscious of this duality, Aquarama set up a Public Aquaria Committee and its members have come up with a really exciting and relevant programme of activities, which will highlight and reinforce the links between the two components of this spectrum, as well as forge new agreements, collaborations and understanding. This specially devised programme will include features, such as a Round Table Discussion and a Public Aquaria Seminar, where topics ranging from sustainable harvesting for both industries, to artificial insemination of sharks and rays, will be addressed by an international panel of top experts.
Away from public aquaria, the Aquarama ever-popular and universally respected competitions welcome a colourful newcomer: the Crystal Bee Shrimp Competition. Launched in recognition of the ongoing interest in these tiny jewels, this will be a 'micro' competition of 'major' beauty proportions. Being the first staging of this new competitive element, the limit of entries was set at 40. It was therefore hugely encouraging to find that the period for registering entries had to close early because the target was met with more than one month to go.
This high level of demand for space also occurred with regard to several other categories, among them Betta, Guppy (Trio) and Dragon Fish, all of which had to close early. And the good news continues, because the ever-popular Farm Visits were also fully booked and the Trade and Public Seminar programmes are full to the brim as well.
Moving away from aquatics to pets in general, Pet Asia is, once again, being held alongside, but independently from, Aquarama, with its own programme of activities. This show will open one day after Aquarama, i.e. on Friday, 29 May, and will last for three days, complimentary to all trade and public visitors.
Highlights well worth noting are: Day 1 - Pet Style Grooming Examination and Dog Grooming Examination; Day 2 - Dog Obedience Competition; Day 3 - National Rabbit Show, Fancy Rabbit Show and Cavy (Guinea Pig) Show.
Fuller details of all the above activities, plus others related to both events, may be found on their respective websites: www.aquarama.com.sg and www.petasia.com.sg.
For media information, please contact:
Joelle Quah
Senior Marketing Executive
UBM Media (Singapore) Pte Ltd
Tel: +65 6592 0888 ext 897
E-mail: joelle.quah@ubm.com
Website: www.ubmasia.com.sg
About UBM Media (Singapore) Pte Ltd. (www.ubmasia.com.sg)
A member of the UBM Asia Group of Companies, we organise events and conferences in a variety of industries, including aquatic and pet, cruise tourism, information technology, jewellery, paper and nonwovens, etc. The company stages leading events in its targeted industries across the world, attracting quality exhibitors, trade visitors, conference attendees and speakers from all over the world. These events are important business platforms where our customers can meet and network with their new and existing business partners face-to-face.
About UBM Asia (www.ubmasia.com)
Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 30 offices and 1,300 staff in 24 major cities. We operate in 20 market sectors with 230 exhibitions and conferences, 23 trade publications, 20 online products for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world.
About UBM plc (www.ubm.com)
UBM plc is a leading global company. We inform markets and bring the world's buyers and sellers together at events, online and in print, and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, and from farmers to pharmacists around the world. Our 6,600 staff members in 31 countries are organized into specialist teams that serve these communities, helping them to do business and to work effectively and efficiently in their respective markets.
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