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Greenland Financial Services Founded to Boost Transformation and Upgrade of Greenland Hong Kong with "Internet Plus"

Greenland Financial Services Cooperates with Lufax, Zhong An Insurance and China Orient Asset To Build Internet Finance Ecosystem

HONG KONG, May 27, 2015 /PRNewswire/ -- Greenland Hong Kong Holdings Limited ("Greenland Hong Kong", stock code: 0337.HK), a subsidiary of Greenland Holding Group Company Limited (the "Greenland Group"), which is a leading global real estate company, held the Opening and Signing Ceremony for its subsidiary -- Greenland Financial Information Services Limited ("Greenland Financial Services") in Shanghai today. This marks Greenland Hong Kong's official entering into the internet finance business, which is a key step for implementing the "financial ecosystem" strategy.

Mr. Zhang Yuliang, Chairman and President of Greenland Group, Greenland Hong Kong's parent company, and Mr. Chen Jun, Chairman of the board of directors and Chief Executive Officer of Greenland Hong Kong attended the opening ceremony and witnessed the inking of the strategic cooperation agreement between Greenland Financial Services and three enterprises, namely Shanghai Lujiazui International Financial Asset Exchange ("Lufax"), Zhong An Online P&C Insurance Co. Ltd. ("Zhong An Insurance") and China Orient Asset Management (International) Holding Limited. Together with these partners, Greenland Financial Services will explore and study the innovative business model of internet finance and fully cooperate on brands, platforms and products. Greenland Finance Services aims to reach a turnover on its platform of more than RMB100 billion and with three million registered users across 500 communities in the next three years.

Mr. Zhang said, "Greenland Hong Kong spares no effort to promote the 'big finance' strategy to boost the finance industry and develop internet financing products via 'Internet Plus'. Greenland Hong Kong has seized the opportunities that are arising from the trend of 'Internet Plus' and has strived for innovations as a real estate company making bold attempts in asset securitization and development of inclusive finance."

Keeping up with times and embracing the era of "Internet Plus", Greenland Hong Kong has become one of the first integrated real estate enterprises exploring internet finance. As an important vehicle of Greenland Group in the financial sector, Greenland Financial Services undertakes the task of building the "3+1" financial ecosystem for Greenland Hong Kong, namely PPP funds, real estate funds and special opportunities investment funds, plus a platform based on property-related internet finance, in an effort to enhance Greenland Group's capital channel.

The core management team and technical team of Greenland Financial Services are from leading internet finance enterprises in the PRC, and possess both previous experience and strategic foresight. Looking forward, Greenland Financial Services will fully utilize Greenland Group's advantages in large capital scale, and two decades of experience in risk and pricing control as well as the advantage of Greenland Hong Kong's overseas capital platform to build a leading internet platform for property-related investment and financing in China and all over the globe.

Mr. Yang Xiaodong, Chief Executive Officer of Greenland Financial Services, said, "Greenland Financial Services will be launching the 2.0 version of internet finance. Our major products are mobile terminals based on big data and cloud platforms. Through innovation of services, products and channels, we are building a finance ecosystem for the real estate industry, so as to develop Greenland's finance business and ultimately foster the healthy and steady development of the real estate industry."

Greenland Finance Services will develop a wide array of product lines. Based on the industry chain of investment and finance marketing, a series of investment products will be launched, including "Dichanbao", "Yezhubao", "Zhiyebao" and "Shequbao". This will form a duplicable multi-layer business model. Currently, Greenland Finance Services is proactively developing "Shequbao", a product providing investment and financing services in the communities and among friends respectively. "Zhiyebao", another product that provides investment and financing services for down payment, and pre-emptive rights in purchasing properties, will be promoted by more than 3,000 of Greenland's property consultants in the form of O2O.

Mr. Yang added, "Greenland Finance Services will focus on the vertical sector of the real estate industry. Through innovations of services and products, we will build an internet platform covering wealth management and investment, social finance and community finance for the industry chains of Greenland, so as to fully create the era of internet finance version 2.0."

Source: Greenland Hong Kong Holdings Limited
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