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2016 China Cup Tasters Championship Finals Invites You to Guangzhou

Cup Taster championship: A Sensual Journey
2015-07-10 14:00 4572

SHANGHAI, July 10, 2015 /PRNewswire/ -- Cup tasting is a professional skill, an occupation and a pleasure as well. What constitutes a good cup of coffee? Professional assessment is required. The significance of cup tasting is considered to be evaluating and comparing the quality of several different kinds of coffee under the same circumstances. Because of the nuance of coffee, it is frequent that the method of extraction may affect coffee traits (flavor, body, freshness, etc.). To eliminate these variables, elaborate prepared cup tasting helps taste the most basic natural traits of coffee.

Champion of 2015 China Cup Tasters Championship (No. 11 in the world)
Champion of 2015 China Cup Tasters Championship (No. 11 in the world)

The World Cup Tasters Championship awards the professional coffee cupper who demonstrates speed, skill and accuracy in distinguishing the taste differences in specialty coffees. The championship aims to explore and lead the trend of coffee, to spread coffee culture and to provide a platform of showing, competing and communicating for professional cuppers in the world. The 2016 China Cup Tasters Championship finals will be held on the site of HOTELEX Guangzhou. The maturing domestic coffee market will face a new booming! Wheather it's a well-trained professional barista or a sense-aroused beginner, all participants will gain new experience on both the breadth and depth of coffee tasting..

Date and venue information:

Time: 

December 15-17, 2015

Venue:

Poly World Trade Center Exhibition, Hall 2

Overview

The competition challenges competitors to test their sensory skills by discerning taste differences in a "triangulation." Three cups are placed in a triangle, with 2 cups being identical coffees and one cup being a different coffee. Using skills of smell, taste, attention and experience, the cupper will identify the odd cup in the triangle as quickly as they can. Note that the competitors are tested on their ability to distinguish different coffees, not to identify their quality, origin, etc.

A total of 8 triangles are placed in each round. The top 8 competitors with the most correct answers and the fastest time proceed to the next Semi-Finals round. Then the top 4 will compete again in the Finals round to determine the next World Cup Tasters Champion. The competitor who identifies the most "odd" cups from the eight sets will be declared the winner. In the case of a tie (i.e. when two or more competitors share the highest number of correctly identified triangulations) the competitor with the shortest completion time wins.

For inquiries regarding this event, please contact:

Alex Ni
Tel: +86-21-3339-2242
Alex.ni@ubmsinoexpo.com

About HOTELEX Guangzhou 2015 (www.hotelex.cn/guangzhou)

HOTELEX Guangzhou was established by Shanghai UBM Sinoexpo International Co., Ltd, which is the adjunctive exhibition in South China and relies on HOTELEX Shanghai. HOTELEX Guangzhou contains 13 themed sectors, Catering Equipment Supply, Tableware, Appliance Amenities, Textile, IT & Security, Fitness & Leisure, Food & Beverage, Coffee & Tea, Bakery & Ice Cream, Wine & Spirits, Hotel Building, Hotel Engineering and Hotel Design. HOTELEX has led the hospitality industry for 24 years. Based in southern China, HOTELEX Guangzhou offers access to the south and west of the country, covering the industry both domesticaly and abroad. HOTELEX Guangzhou provides a trading platform for high-end hotel & catering purchasers, domestic & overseas dealers, agents and wholesalers to develop their domestic and overseas purchasing channels.

About HOTELEX Shanghai 2016 (www.hotelex.cn)

HOTELEX Shanghai contains thirteen differently themed sectors including Catering Equipment & Supply, Bakery & Ice cream, Tableware, Textile, Appliance & Amenities, IT & Security, Fitness & Leisure, Coffee & Tea, Food & Beverage, Wine & Spirits, Hotel Design, Hotel Engineering and Hotel Building. HOTELEX has led the hospitality industry trends for 24 years and will continue to provide one-stop purchasing and information platform for the hospitality professionals. http://www.hotelex.cn/

Photo - http://photos.prnasia.com/prnh/20150709/0861506151-a

Source: UBM Sinoexpo
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