MONTREAL, September 3, 2015 /PRNewswire/ -- On August 27, the 39th Montreal International Film Festival opened in the city of Montreal in Quebec, Canada. As one of the five oldest film festivals in the world and the only competitive film festival in North America accredited by the FIAPF, the Montreal International Film Festival has never failed to attract a large number of participants.
This year's Montreal World Film Festival will show 270 feature films from 86 countries, among them Qi Tian (otherwise known as Winter) from Chinese director Jian Xin will compete in the North American award category. Another Chinese release, Carmon and Funeral, will compete with 23 other films for the Best Film Award, while the popular, The Totem of Wolf, will also be screened.
This year, China not only sent ambassadors and film stars to attract the world's attention to its culture, but also sent its wealth ambassadors to display a new China opportunity to the West, among which is Gold Finance Group, a Chinese integrated financial service provider with a presence in 50 locations around the globe. As the only Chinese company to sponsor the event, Gold Finance Group is a testament to the fact that China's capital strength is attracting more and more attention across the world and is playing an increasingly important role in the movie industry.
In today's China, it's a must for every emerging industry to represent innovation. "We believe that creative propositions can bring in lucrative returns for our investors," said Jay Wei, president of Gold Finance Group, during his exclusive interview by the Wall Street Journal.
The type of innovation China excels at is pragmatic and profitable. Over time, it can unlock enormous value. "We didn't enter the cultural industry until we identified immense potential in the flourishing Chinese cultural sector and predicated the exciting returns," said Mr. Wei. "One of our funds expects a 40% return over the past year."
As a matter of fact, cultural industry has become a key industry of Gold Finance Group already. Of course, China has the incomparable advantage of scale with a domestic market of 1.3 billion people and the world's biggest export machine.
Support from the Chinese government helps, too. Cultural industry has become a pillar industry in China already since the "the Twelfth Five-Year Plan." It is viewed as the new driving force for the development of China's economy. Accordingly, many supportive policies have been introduced in recent years. In fact, there were as many as 8 supportive polices for cultural industry being made in 2014 alone. Among them, the policy of deepening cultural and financial cooperation has become a hot topic in China.
Gold Finance Group carried out the policy: "We act as the facilitator that connects capital with production talent. We provide room for innovation, so high-quality entertainment can be brought to the silver screen." With a key focus on the culture industry, the company has already invested in record-breaking Chinese blockbuster Dragon Blade starring Jackie Chan and has its own film production teams that have helped launch several other films and entertainment productions.
Gold Finance Group is now venturing into the overseas market, with a particular focus on North America. The company established a base in Montreal, one of Canada's most important financial hubs, at the beginning of 2015 -- determined to unlock the financial value of cultural products.
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