HONG KONG, Oct. 8, 2015 /PRNewswire/ -- Yahoo Hong Kong is staging the latest school campaign, [Tumblr U Program], on the internationally renowned micro-blogging platform Tumblr. The most creative entries from tertiary student teams will bag prizes worth up to HK$200,000. Hundreds of participants attending Tumblr 101 Workshop today at the Jockey Club Innovation Tower of PolyU were set off on the [Tumblr U Program] journey, armed with social media tips and winning Tumblr techniques and campaign details.
The Tumblr 101 Workshop had a star-studded guest lineup: Ms Tania Lau, Marketing Director of Yahoo Hong Kong; Ms Jenna Brinning, International Development Director of Tumblr joining us from Germany; Human Resource Expert Ms Nicole Lui, Wellesley Associates Limited; [Tumblr U Program] Ambassadors and Singer-songwriters Phil Lam and Mischa Ip; and theflyingmaids, Creatr of Tumblr creatrhubhk all shared their creative journey and social media experience, preparing the student teams for the program.
Tumblr to Discover - the Gen Y Perspectives
Ms Tania Lau, Marketing Director of Yahoo Hong Kong remarked, "Coming from Hong Kong's No. 1 leading portal, we are pleased to utilize micro-blogging platform Tumblr for our campaign, where youngsters could flex their creative muscles and express their attitudes and dreams. We encourage participants to morph their ideas into messages and show the world the Gen Y perspectives. This program, followed by a series of workshops, aims to support and nurture local creative talents, enabling students interested in digital marketing to learn about market trends and better equip themselves for the digital age. The end goal is for the new-generation Social Media Specialists to be seeded and we look forwards to see them bloom."
"Thanks to the support from all tertiary institutes, campus road shows in the past 2 weeks were enthusiastically received, we even saw teams formed on-site, on-the-spot. An abundance of resources have been pooled for the program where various enriching workshops and interactive coaching from our lineup of mentors will inspire participating teams. The Champion Team will embark on an all-expenses-covered 5-day trip to Tumblr's Headquarter in New York to meet the world's top digital gurus, and will have a taste of working alongside the Yahoo Hong Kong team in next summer. Besides, the Top 3 teams would receive scholarships totaling HK$45,000." She continued, "The young generation is energetic and full of creativity. The fulfilment of interests, hands-on experiences and constructive coaching are highly valued, aside from the monetary and prize rewards. We hope participating teams will understand individual members' differences in artistry, learn to communicate and leverage on each other's strengths, as the 3 assigned missions will require strong teamwork."
Social Media Specialists - on Soaring Demand
As Human Resource Expert Ms Nicole Lui, Wellesley Associates Limited analyzed, "The entire world has entered digital age. Enterprises of all types care about the personal brand of employees and job candidates as projected on their social media pages. According to Forbes, nearly 40% employers would assess candidates' profiles and personality through social media platforms before making hiring decisions; while 65% of those employers would value on the professional image of the candidate on social media platform. Therefore, tertiary students should manage their online presence and maintain consistency in their tones and styles on social media sites in order to build a favourable and reliable personal image." She was grateful that Yahoo Hong Kong has long fostered new talent for its industry, through providing hands-on experiences with various campaigns for students and sharing the latest trends and expertise in the new media industry.
Joining us from Germany, Ms Jenna Brinning, International Development Director of Tumblr showed her support to Hong Kong young people's development of creativity. She was excited to share some stories behind Tumblr's becoming the world's fastest growing social media with powerful young audiences with highlights of outstanding user's cases around the world. In the US, Tumblr has already become the most popular online social platform amongst people aged under 25. She hoped that the program would provide Hong Kong young people a platform for creative and cultural exchanges globally.
The Tumblr U Ambassadors and Singer-songwriters Phil Lam and Mischa Ip, and The Flying Maids of Tumblr creatrhubhk also shared their creative insights and experiences. Phil Lam said, "Tumblr not only enables the expression of one's own views, but also encourages individual and collective creativity. I am thankful to Yahoo Hong Kong for this opportunity so I could set foot on Hong Kong tertiary institutes again, share with fellow undergraduates my Tumblr experiences and have fun together in the digital world."
[Tumblr U Program] is now open for entry! Form a team of 4 amongst students from any Hong Kong tertiary institute, submit your application and establish a themed page on Tumblr by 18th October. Participating teams are required to achieve at least 7 relevant posts on their themed pages, with no limit on themes.
For details of the Tumblr U Program, please visit www.uprogram201516.tumblr.com
Tumblr U Program 2015
| Application Period: |
14th September to 18th October, 2015 (cut-off time 23:59) |
| Application Method: |
Online Application (www.uprogram201516.tumblr.com) |
| Team Requirements: |
4 in a team, all full-time undergraduates from any local tertiary institute, aged 18 or above (teammates can be from different institutions) |
1) Tumblr U Program – Rundown in Brief (2015-2016):
| Now ~18th Oct, 2015 |
Campus Roadshows and Recruitment of Participating Teams |
| Mission 1: Participating teams submit application and their officially established teams' themed pages on Tumblr |
|
| 8th Oct, 2015 |
Tumblr 101 Workshop |
| Late Oct, 2015 |
Notification of Teams Promoted to Next Round |
| Mid Nov, 2015 |
Mission 2: Eligible admitted teams present their creative ideas at specified venues, for recruiting supporters, so as to boost and build courage, marketing and social skills |
| Dec, 2015 |
Tumblr Advanced Workshop |
| Early Jan, 2016 |
Mission 3: 5 winning teams to be assigned to different brands or brand ambassadors, promote their creative ideas with social media skills on Tumblr for recruiting more supporters |
| Early Feb, 2016 |
The Final Challenge, Announcement of Top 3 Teams and Award Presentation Ceremony |
| Jul ~ Aug, 2016 |
Commencement of Tumblr U's Journeys of Experiences |
2) Judges and Assessment Criteria:
| Judges: |
Marketing Department of Yahoo Hong Kong, Editors of Tumblr Creatrhub HK and Ambassadors of Tumblr U Program |
Assessment Criteria:
| (1) Design and Creativity |
25 % |
| (2) Delivery Techniques |
20 % |
| (3) Attendance |
10 % |
| (4) Content (Relevance) |
25 % |
| (5) Popularity |
20 % |
3) Prizes and Awards for Winning Teams
| 1. |
Prize Money: HK$20,000 for the Champion; HK$15,000 for the 1st Runner-up; HK$10,000 for the 2nd Runner-up |
| 2. |
The 4 members of the Champion Team will receive the opportunity to work along Yahoo Hong Kong's Marketing Department in summer 2016 |
| 3. |
Champion Team will win a FREE trip to Tumblr's Headquarter in New York to meet the world's top digital gurus |
4) Benefits for All Participating Teams
| 1. |
Attend a series of Tumblr Workshops at no cost |
| 2. |
Receive a Certificate of Participation (upon completion of the whole program) |
About Tumblr, the Social Platform
Tumblr is a microblogging platform and social networking website founded in February 2007 by David Karp, headquartered at New York. Tumblr now hosts over 250 million blogs and 1.2 billion blog posts. Last year the controversial image and heated debate of "What color is this dress: Gold and white or blue and black?" on the Internet made Tumblr a global phenomenon. In recent years Tumblr has been recognised as the next star of social networking platform by international media. Tumblr's rapid growth in number of users and usage in 2014 ranked first in several large-scale surveys, surpassing some of the hottest social networking websites such as Facebook and Instagram. In US, Tumblr has indeed become the most popular online social platforms amongst people aged under 25. Tumblr users are enabled to freely design and create Tumblr themed pages of their own, to blog easily with 7 different functional post types including but not limited to texts, photos and videos, and to share their views globally in more convenient ways than the nowadays social networking media. Many famous celebrities are Tumblr's loyal fans and users.
