BANGKOK, Oct. 9, 2015 /PRNewswire/ -- Global brand consultancy Interbrand released its annual Best Global Brands report identifying the 100 most valuable brands globally, more than a third (33.6%) were technology brands.
In 2014, thanks to consumer love for its products, Huawei entered the global ranking as the first Chinese brand and this year rises from #94 to #88 alongside Land Rover and FedEx.
Huawei's brand value has seen consistent growth, increasing 15% to 4,952 million dollars and recently named the world's third largest handset vendor in a report by Counterpoint Research. Now shipping 7% of the world's smartphones, Huawei overtook Microsoft to claim third place for global mobile market share.
The global company has had a particularly strong year thanks to a striking range of smartphones, its latest tablet and two new pieces of wearable technology, continuing to gain market momentum - the consumer division recorded year-on-year growth of 28% in its 11 markets across Southeast Asia.
Three out of every four phones now shipped is a smartphone and Huawei's strong portfolio has become a compelling choice for consumers. The Huawei P8, launched in Bangkok with more than 500 guests from 11 markets across Southeast Asia, generated a huge amount of industry interest leading to particularly strong first-day sales performances in Thailand, Myanmar, Hong Kong, Cambodia and Laos.
Huawei regards Southeast Asia - one of the world's most dynamic and promising economic regions - as a strategically important market and an engine for the continued growth of its Consumer Business.
Thomas Lui, President of Huawei Consumer Business Group in Southeast Asia, said: "With a rich variety of high-performance and competitive products launching this year, we expect our business to continue to perform strongly throughout 2015. Our aim is to become the most-loved consumer technology brand among Southeast Asia by consistently delivering on our brand promise as an innovative and trusted global business."
Huawei's constant delivery of well designed, feature packed products, cleverly designed to meet the needs of a wide range of differing audiences across Asian and international markets, is helping to establish the brand on the world stage. With further exciting products to be announced soon Huawei looks forward to further strengthening its position in the market place.
