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Keating Asia, Inc. Helps Close US$8 Million Series B Equity Round for EscaADs Media Group Co., Ltd.

Keating Asia, Inc.
2008-09-04 09:53 3895

SHANGHAI, China, Sept. 4 /Xinhua-PRNewswire/ -- EscaADs Media Group Co., Ltd. closed a US$8 million Series B equity round with Keating Asia, Inc. as its financial advisor and Tokio Marine Investment Services (“TMIS”) as its lead investor, followed by MC Capital and existing investors Northern Light Ventures and Morningside. EscaADs is a leading venture-backed new media company, which specializes in advertisements on escalators, lockers, and light boxes in hypermarkets throughout China. EscaADs plans to use the proceeds to expand operations, increase property acquisitions, disseminate its technology, solidify its dominant market position and leverage such position into vertical markets throughout China.

Company CEO, Mr. Fred Zheng, said, "We are extremely pleased and welcome our new investors, TMIS and MC Capital, to join our team and the continued confidence and invaluable support by our existing investors Northern Light and Morningside. A special thanks to Keating Asia, Inc., which acted as exclusive financial advisor to EscaADs in the Series B equity private placement."

About Keating Asia, Inc.

Keating Asia, Inc. is a merchant bank specializing in providing expansion capital and financial advisory services in private placements and M&A to rapidly growing, private Chinese companies across a broad range of sectors, including alternative energy, healthcare, TMT, retail and consumer products. Established in Shanghai in 2006, Keating Asia focuses on leading companies that possess sustainable competitive advantages, high revenue and earnings growth; an exceptional management team; and the ability to complete a public listing via an IPO or reverse merger within 12-24 months, either on a Chinese or overseas exchange.

Source: Keating Asia, Inc.
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