HKTDC Design Gallery Wan Chai Shop Re-launched Brand New Concept to Promote Hong Kong Products

HONG KONG, Nov. 16, 2015 /PRNewswire/ -- The Hong Kong Trade Development Council (HKTDC) unveiled the revamped HKTDC Design Gallery shop at the Hong Kong Convention and Exhibition Centre (HKCEC) today. HKTDC Executive Director Margaret Fong was joined by famous Hong Kong actor Moses Chan and many of the city's top designers at the opening ceremony.

Eight distinctive zones showcase the latest lifestyle trends

To promote products created and designed in Hong Kong, the HKTDC opened its first Design Gallery shop in HKCEC in 1991. The diverse variety of products on offer highlights the extraordinary creativity of Hong Kong designers in areas ranging from jewellery, watches, electronics and fashion to home products, gifts and children's items. The revamped HKTDC Design Gallery Wan Chai shop showcases nearly 5,500 innovative products from more than 230 Hong Kong designers and brands in eight distinctively designed zones; Hong Kong designer brands in DG Discover, handbags and accessories in DG Vogue, environmentally friendly products in DG Green, baby and children's products in DG Mini, home goods and gifts in DG Delights, electronic and digital goods in DG Smart, high-end luxury products such as jewellery, watches and leather and cashmere goods in DG Luxe, and collaborative creations by Hong Kong designers and international brands that combine the best of East and West in DG Plus.

Featuring minimalist geometric shapes and a circular motif, the design of the revamped HKTDC Design Gallery shop creates a vibrant atmosphere to engage customers and elevate brand image. Light wood colours, grey gradients and black linear accents are used to create a comfortable, contemporary environment. The DG Luxe zone is distinguished from other areas of the shop by the use of dark wood colours and deep grey fabric lining.

Promoting creativity and innovation

At the opening ceremony, Ms Fong said, "HKTDC Design Gallery is dedicated to promoting the creativity, innovation and excellence of Hong Kong products, offering a retail platform for both designers and manufacturers to raise brand awareness, as well as helping trade buyers get to know more about Hong Kong designs and brands. Thanks to the support of local residents, visitors and traders, the shop has been attracting more than one million customers each year."

Apart from new Design Gallery shops in Beijing, Shanghai, Chengdu, Wuhan and other mainland cities, Ms Fong also spoke about the HKTDC's strategy of collaborating with department stores and lifestyle shops to set up "shops in shops" in Hong Kong and on the Chinese mainland, to bring the best Hong Kong brands to more customers. Ms Fong said the HKTDC is also establishing online shops on leading Hong Kong e-commerce platforms such as ShopThruPost, YesStyle and Zalora, as well as Taobao, Tmall and JD.com on the Chinese mainland, in an effort to develop e-commerce opportunities for Hong Kong businesses.

Special offer: From now until 15 December 2015, customers who make a one-time purchase of HK$300 or more at any HKTDC Design Gallery shop in Hong Kong will be entitled to lifetime membership with the DG Club. Members are entitled to a special shopping discount and can earn points to redeem for exclusive gifts or instant cash rebates. To celebrate the re-launch of the HKTDC Design Gallery Wan Chai shop, members will be awarded double points for purchases made between 16 and 18 November 2015.

HKTDC Design Gallery Wan Chai Shop

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About the HKTDC

A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.