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Guangzhou IFC's Renovated Retail Podium Relaunched as GZIFC Shopping Mall, A 'New Landmark for Elite', on 17 May, 2016

Yuexiu REIT
2016-05-20 17:03 4752

GUANGZHOU, China, May 20, 2016 /PRNewswire/ -- The flourishing of Guangzhou Zhu Jiang New Town CBD has given a rise opportunity to GZIFC for retail business. Therefore, the GZIFC retail podium has been renovated and relaunched as "a new landmark for elite", and its grand opening has been held on 17 May, 2016. This is another endeavor by the company to upgrade its retail shopping malls in the Tian He Central Business District after 'VT101'.

Positioned as 'a new landmark for elite' to drive the upgrade of ancillary facilities for commerce

Guangzhou IFC is an iconic landmark of the Zhujiang New Town Central Business District and consists of a super Grade-A office building, the Guangzhou Four Seasons Hotel, the Ascott Serviced Apartments, the International Conference Centre and a shopping mall. Notably, the office building had an occupancy rate of 97.36% at the end of 2015. As more and more domestic and foreign corporations are moving their headquarters to the Zhujiang New Town, an increasing number of businessmen are clustering together in the area. As a result, Zhujiang New Town's consumer market has immense potential for growth.

To enhance Guangzhou IFC's commercial value and ancillary facilities, the asset manager of Yuexiu REIT (the "company") has newly increased varieties of international cuisines on the 4th ,5th and part of B1 floors with the total area of 13,800sq.m. so as to meet the multiple needs of the businessmen in the CBD.

According to Mr. Lin Deliang, the Chief Executive Officer of Yuexiu REIT, GZIFC Shopping Mall will be different from the Guangzhou Friendship Store and will be a center that takes care of the daily needs of the white-collar professionals and businessmen. Aspiring to become a new landmark that brings facilities for shopping, lifestyle, fashion and leisure in the elite life together, GZIFC Shopping Mall will enhance the customer experience with the services by ensuring the comprehensiveness of the tenant mix and the suitability of the brands of the tenants.

The company redesigned the layout and customer flow line of the GZIFC Shopping Mall, improved the signage system for shopping environment and enhanced its own operation of the commercial property to transform Guangzhou IFC's retail podium into GZIFC Shopping Mall and to match its new positioning. The company appointed a leading design team to upgrade the composition of the shopping mall based on the concept of 'Sunshine, Vigour and Forest Breeze'. The design of the rooftop and the spacious layout which is modelled in the shape of trees convey the feel of sunshine and forest, allowing the white-collar professionals to take a break from the hustle and bustle of the city and appreciate the meaning of 'Stress Off, Leisure on!'

Opening up a smart and convenient business communication zone

As part of the high-end Guangzhou IFC, GZIFC Shopping Mall also serves as a place with a relaxed atmosphere for gatherings between business elites. GZIFC Shopping Mall has been selecting tenants whose brands are most suitable when soliciting tenancy so as to satisfy the customers' needs in both business and daily life.

Presently, GZIFC Shopping Mall houses international coffee shops such as Starbucks and Costa and public leisure areas that serve as alternative venues for a sense of belonging. In addition, it also offers a good choice of innovative cuisines, including those of Sichuan, Southeast Asia, Japan and Western cuisine for business meal and gathering. Generally, GZIFC Shopping Mall prefers tenants who operate restaurants noted for consistently good quality, creative decoration and themes. For instance, customers can try out 'Backstreet Restaurant', "Romance of Sichuan"and "Taste Now"on the 4th floor and 'Genki Sushi' and "Kajiken Ramen" on the B1 floor. 

To realize the concept of a smart shopping mall, GZIFC Shopping Mall has launched a convenient service that allows customers to top up their stored-value accounts online. It also uses The GZIFC(WeChat Subscription) to allow customers to queue up for services, make reservations, place advance orders for food, locate parking spaces, do mobile payment and receive membership services. The new mode of interactive services match the habits of the target consumer groups.

Moreover, GZIFC Shopping Mall will conduct the "The Fantastic" throughout this year to help the business customers to reduce stress and have fun. The opening ceremony of GZIFC Shopping Mall on 17 May coincided with the opening of the world's first EMOJI's creative space, which is located in the shopping mall. A variety of theme activities will be carried out in EMOJI Land to bring more fun to the urban life.  

Yuexiu REIT Asset Management Limited (the "manager")

Yuexiu REIT Asset Management Limited, which manages Yuexiu REIT, is a leading and professional asset management institution with a focus on the PRC commercial property market. It has a proven track record of enabling its assets to appreciate and has developed the capabilities of commercial operation and capital operation. Through proactive operation strategy, prudent investment strategy, comprehensive asset appreciation strategy and sound financial strategy, the Company aims to bring steady incomes from investments to the Unitholders for the long term.

Yuexiu Real Estate Investment Trust

Yuexiu REIT is the world's first listed real estate investment trust which specialized in real estate investment in the People's Republic of China. It was listed on The Stock Exchange of Hong Kong Limited on 21 December 2005. Yuexiu REIT's portfolio of property investments consists of seven properties, including a commercial complex "Guangzhou International Finance Center" in Guangzhou Tianhe District, Grade-A office buildings "Fortune Plaza" and "City Development Plaza", retail mall "Victory Plaza" VT101 , an office tower "Yuexiu Neo Metropolis" and a trading complex "White Horse Building" at the heart of a high-end central business district, and "Hongjia Tower" located at the heart of Zhuyuan CBD in Pudong, Shanghai.

In the past decade, the company's total assets have increased from RMB4.5 billion to more than RMB29 billion, making it one of Asia's top ten listed REITs. Yuexiu REIT has also won recognition from the market as it was assigned "investment grade" ratings by Moody's and Standard & Poor's and has been included in the Hang Seng Composite Index since March 2015 and in Hang Seng Corporate Sustainability Index Series since September 2015. These achievements have made Yuexiu REIT one of the most influential REITs in Asia.

Note to Editors:

For further information about Yuexiu REIT, please visit http://www.yuexiureit.com.

Source: Yuexiu REIT
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