4 Email Marketing Conversion Tips for Small Businesses

NEW YORK, July 1, 2016 /PRNewswire/ -- For a cash-strapped small business owner, email marketing provides measurable ways to increase your brand's awareness that won't break the bank. This channel also allows you to reach a highly targeted audience, however, you'll find it difficult to convert message recipients into buyers with no strategy in place.

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In an effort to help companies overcome this marketing obstacle, the latest article posted to PR Newswire's Small Business PR Toolkit provides four tips to increase sales through your email marketing efforts, including:

• Targeted messages. PR Toolkit contributing author Kristen Gramigna suggests you diligently track open and click-through rates of previous email campaigns to learn more about your list recipients and what messages they are responding to. Consider placing your list recipients into segments based on your findings in order to build a campaign that is personalized and relevant.
• Make it easy.  Ensure your prospects are presented with a centralized message by providing a single call to action. You can also provide a seamless purchasing experience by prefilling coupon codes in the checkout process to minimize the steps required to make a purchase.

For further discussion on the two remaining email marketing conversion tips, read the entire article here: http://bit.ly/29643on

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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