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HONG KONG, July 6, 2016 /PRNewswire/ -- Canon PhotoMarathon (CPM), an exhilarating photography event held across 13 regions in Asia-Pacific, returns at the Hong Kong Convention and Exhibition Centre (HKCEC) Hall 1A on Sunday, 25th September, challenging photography enthusiasts with instant photo missions that last for all day. Enrollment for the competition will start on 6th July, offering contestants with a different experience in photography race, personalized souvenir, and the chance to win attractive prizes.
Brand new elements: Day-and-night shooting with checkpoint surprise
CPM is the only photo competition of its kind in Asia-Pacific, with the photo mission announced instantly and to be completed within one day. Celebrating its 8th running this year, the competition is expected to bring contestants with extraordinary photography experiences. Aside from the usual challenge of completing photo missions within a time limit, this year's competition will extend to night time for the first time. Contestants from both Challenge and Open Category will be able to leverage on the scenery change from day to night, capturing the beauty of brightness and darkness to create photos with enhanced diversity.
Introduced to the competition two years ago, the checkpoint had been an essential element challenging contestants' time management skills, and bringing the real "Shoot for Hong Kong" experience by engaging them in the community. This year's checkpoint will be transformed into The Secret Market, offering delightful and inspiring experiences to contestants.
Two enrollment phrases for Challenge and Open Category
Growing in popularity each year, CPM 2016 is inviting a record quota of 2,800 contestants to take part. Starting from 6th July, the enrollment will take place in two phrases on CPM's official website (www.canon.com.hk/photomarathon), followed by ballot and donation procedures:
| Category |
No. of Contestants |
Enrollment period |
| Challenge Category |
1,400 |
6th - 12th July 2016 |
| Open Category |
1,400 |
25th July - 1st August 2016 |
The first personalized souvenir
Every year, CPM contestants always enjoy receiving exclusive souvenirs. The "Canon PhotoMarathon 2016 Special-edition customized camera strap" this year is the first personalized souvenir to be introduced, allowing contestants to create the best camera accessory by customizing the text on the strap.
Pre-race seminar by former CPM judges
For those who wish to better equip themselves for the CPM, a sharing seminar will be held on 10th September, 2016 at the Academic Community Hall of Hong Kong Baptist University. Judges of CPM 2015, Ming Chan and Eric Poon, reviewed over 6,500 entries in last year's competition. At the seminar, they will share their experiences from last year's judging, together with their secret on taking creative photos and tips for contestants to prepare for the competition.
Encourage photographic and cultural exchange while giving back to society
Mr. Vincent Cheung, Senior Director and General Manager of Corporate Communications Division of Canon Hongkong said, "Canon's purpose of organizing CPM does not only rest on cultivating photography culture in Hong Kong, we wish to promote cultural and technical exchange in photography across the Asia-Pacific region as well. That's why our professional judging panel will select two Grand Award winners from the Challenge Category and Open Category respectively. The Grand Award winner of Challenge Category will have the exciting opportunity to attend a Canon Photo Clinic tour in 2017; while the counterpart from the Open Category will represent Hong Kong at the CPM 2017 in Taipei. These valuable experiences will broaden their horizons through sharing and exchanging ideas with other photography enthusiasts."
Each year, the enrollment fee of CPM HK would be donated, with no deduction, to a charitable organization. To ensure the efficient use of donation, Canon Hongkong is currently in a three-year partnership with St. James' Settlement. The enrollment fee raised from 2014 - 2016, amounting to approximately HK$1,500,000, will be used to support St James' Settlement for their Viva Blue House Revitalization Scheme, a project for cultural preservation and community development of the Blue House Cluster in Wan Chai. The Viva Blue House Revitalization Scheme is Hong Kong's first project that embraces the mission on "retention of both residents and the building", targeting for sustainable community development. The first batch of the revitalization scheme was completed in May 2016, and the entire scheme is expected to be completed by end of this year.
For more details about the competition, please visit: www.canon.com.hk/photomarathon and Facebook Fan Page www.facebook.com/CPM.HongKong
About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera "Kwanon" in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2015, Canon's global revenue was US$31.4 billion.
One of the company's first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia. CHK adheres to Canon's corporate philosophy of "kyosei", which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 certification. For more information about Canon Hongkong, please visit our website: www.canon.com.hk.
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