Build Brand Awareness by Pitching Influencers

Latest article on PR Newswire's Small Business PR Toolkit discusses influencer outreach

NEW YORK, July 8, 2016 /PRNewswire/ -- Utilizing storytelling through your marketing efforts is an excellent way for small businesses to build up their brand's awareness. However, it takes more than just a brand voice to drive awareness and engagement. Forward-thinking brands recognize that consumers trust recommendations from connections over traditional brand promotions, so they are seeking out influencers in their industries and establishing relationships to turn them into brand advocates and, in some cases, even brand endorsers.

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In the latest article posted to the Small Business PR Toolkit, contributing author Penny Sansevieri gives a step-by-step approach to follow when pitching key influencers:

• Identify. Not every influencer is an ideal fit for your brand, so consider networking to uncover new or existing relationships to nurture.
• Research. Once you've identified the appropriate group of influencers, take the time to research these individuals to learn more about them and to also confirm their followers consist largely of individuals who match your target buyer personas.

For discussion on the remaining ways to build on your influencer outreach efforts, read the complete article here: http://bit.ly/29kyAxl.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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