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SINGAPORE, Aug. 25, 2016 /PRNewswire/ -- AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of CastingAsia, opening up influencer marketing to all.
CastingAsia, a platform that connects influencers to brands across Asia, allows everyone to build a free profile and represent brands that matter to them. A person needs simply to access the CastingAsia influencer log-in and create a profile.
Through a person's CastingAsia profile, individuals can enter brand preferences, interests and their social media accounts, to allow brands to find them for their influencer and social media campaigns.
Acting as a portal between individuals and brands, individuals can also request to represent brands under the campaign listing section, or reach out directly to brands through the platform. CastingAsia's unique influencer to brand matching function also allows influencers to discover brands that match their interests.
By bringing brands to individuals, CastingAsia helps find campaigns that individuals are suitable for, and opens up opportunities for those with smaller networks. Individuals can also build their personal brand by aligning themselves with a particular brand cause or effort, and receive returns for it.
Kosuke Sogo, CEO and co-founder, AdAsia Holdings, said: "Influencer marketing has seen a sharp uptake in Asia over the past few years, but there is still a large untapped pool of people who have the potential to be influencers."
"We have also seen an increase in clients looking for micro-influencers -- allowing a brand's message to reach a narrower audience, resulting in more streamlined efforts and more effective results," he said.
Well-performing influencers can also extend their brand engagement by becoming involved in further advertising and marketing efforts by brands.
About AdAsia Holdings Pte. Ltd.
AdAsia Holdings is one of the fastest growing advertising companies in Asia -- launched in April 2016 by Kosuke Sogo. AdAsia Holdings aims to enhance marketers' prowess through a single platform, and aims to become the number one advertising company in Asia and the world. AdAsia Holdings is a strong believer in localized support, and has offices in Singapore and Bangkok, with plans to further expand into Japan, Hong Kong, Indonesia, Vietnam and Taiwan by 2016 and mainland China, India, Malaysia and Philippines in 2017.
About AdAsia Digital Platform
AdAsia Digital Platform is a self-service integrated advertising platform capable of managing functions of advertisement production, programmatic buying, influencer marketing and reporting in a single dashboard. Advertising agencies, marketers and advertisers can serve their ads on multiple DSPs, advertising networks, AdAsia Video Server, and AdAsia Ad Network - an advertising network for Southeast Asia's various local premium media and publishers.
Media Contact:
| Chris Lu |
| PR Associate |
| +65 9221 0608 / +65 6809 2111 |
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