BERLIN, Sept. 6, 2016 /PRNewswire/ -- China's leading Internet retailer, Suning Commerce (Suning), celebrated innovation initiatives in house electronics at the 12th China Household Appliance Innovation Award on September 2 in Berlin, Germany. Suning is the exclusive platform partner of the event.
According to the committee of the 12th China Household Appliance Innovation Award, the event theme this year revolves around innovation and aims to introduce China's top household appliance brands and their efforts in innovation to the world. As the award's platform partner, Suning, with 300 million users on its e-commerce platform, launched polls on its website where consumers can vote under a range of categories regarding household appliance.
Combined with experts' opinions, winners of technology innovation, products innovation, design innovation, as well as the most influential companies and the ones with largest potential are awarded with prizes and spotlights from the global stage.
Winners are from various sectors in the industry, such as television sets, refrigerators, water purifying machines and dishwashers. The awarded innovative icons in household appliance for the Chinese market include A. O. Smith, Haier, Hisense, Midea, Samsung, TCL and many others, according to the committee.
The committee said that China's household electronics industry is growing rapidly and going international in recent years; and the importance of distribution agencies -- e-commerce platforms such as Suning is increasing. A distribution agency serves as a "messenger" that delivers consumers' demand to the businesses and facilitates the production of products that best satisfy consumers.
Suning has been in the retail industry for 26 years and has been exploring new approaches to work with businesses and provide better products to consumers. While bringing innovative products to consumers, Suning itself has also been committed to innovating its services. Suning has recently launched a "Consumer-to-Business (C2B) demand collection" project, in which it collects demand from consumers based on its large user database and delivers that information to businesses.
Products from this project include a soft water facial cleansing machine produced by A. O. Smith, a customer-tailored Hello Kitty washing machine by Haier, and a cleaning robot developed by EcoVas. These products, made based on buyers' ideas or opinions, are well-received among consumers. With endeavors like this, Suning has played a crucial role in China's transformation from a manufacturing powerhouse to an innovation hub.
"Innovation is the engine of China's household appliance boom. More growth and a more impressed global appearance in the industry can be expected with technology innovation, various product lines and a more influential brand image," said Ge Fengliang, deputy director of China Household Electronics Research Institution, during the event.
Every year, the China Household Appliance Innovation Award and Promotion event has gained support from Chinese embassy in Germany, industrial associations and renowned companies. This year, with support from Suning, the event will herald a new age of China's household appliance industry.
About Suning Commerce
Suning Commerce, an Internet retailer based on the O2O model, boasts over 3,000 chain stores covering over 600 cities in China, Europe, America, Japan and many other regions. Its online platform, Suning.com now ranks as the top three Chinese B2C platform. Its businesses range from traditional appliances, consumer electronics products, supermarkets, mother & baby care, to financial and recreational products.
About China Household Appliance Innovation Award
China Household Appliance Innovation Award, organized by China Household Electronics Research Institute, was held at the Berlin IFA show. 2016 is the 8th year that the award is presented on the IFA. Themed on innovation, the award aims to introduce the latest consumer electronics products and household appliance and promote innovation to the world.
