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HONG KONG, Sept. 28, 2016 /PRNewswire/ -- Fashion Access and Cashmere World's Spring / Summer 2017 edition culminated after three days of robust business. Exhibitors and buyers were satisfied with the fair itself and optimistic about the future of the economy in China and throughout Asia.
As a result buyers from well-known brands were attracted to source at both fairs and included the following companies: MetroCity from Korea, Li & Fung, French Connection, I.T Apparels from Hong Kong, Abahouse from Japan, Marmalato, Names.RU and PJSC Melon Fashion Group from Russia, Zalora from Singapore, Le Cashmere and Hircus from UK, The Sak Brand Group from USA and many more.
Some 150 exhibitors from 18 countries and regions were represented, with 30 exhibitors participating in Cashmere World, the only trade fair in the world dedicated to luxury fine fibres.
Top Brazilian footwear brands presented at Fashion Access:
https://www.youtube.com/watch?v=6UzDzl_TOmA
EXHIBITOR HIGHLIGHTS
Exhibitors from Brazil and Korea were big highlights this year, with the Korean pavilion attracting much attention. Stanley Lee, Sales Manager of the brand Three Dog Night (TDN) was optimistic about finding resellers and wholesalers to promote the brand in Europe and in the US. The products, using a mix of cotton, cow leather and scuba diving suit material are designed in Japan and produced in China and Vietnam.
LATIN AMERICA'S SHOWCASE
South America and Brazil in particular were represented at Fashion Access. Three exhibitors came from Franca, a traditional men's footwear producing region. Leandro Moscardini, International Sales Manager of Opananken said he chose Fashion Access to promote the "fashionably healthy" collection of the brand's anti-stress footwear for men. The brand's largest market is Japan. Moscardini believes that China is the next market for Opananken's anti-stress products.
In contrast to Opananken's sober footwear, the colourful bags or "Mochilas Wayuu" of the Colombian company El Jardin del Cielo (Heaven's Garden) attracted much attention. The indigenous Colombian Wayuu people traditionally weave such bags by hand as a complex art form with colours and patterns that represent their view of nature and the cosmos. "It can take up to 10 days for a Wayuu family to make each bag. Each mochila is unique and cannot be replicated," explained CEO Jonathan Gartner. Declining production and increasing demand have lifted the mochila to almost luxury status.
CONSUMER TRENDS IN CHINA
Modern consumer trends were discussed at well-attended seminars held alongside the trade shows. According to Jane Singer of Inside Fashion, quality, durability, fit, workmanship and authenticity, rather than price, are the criteria that Chinese consumers value when purchasing fashion items. "China's consumers are more value-conscious than price-conscious. Price is not the dealmaker that it is in other markets," she said, dispelling a myth that Chinese consumers are mostly price-oriented.
LATEST BOAA AWARD WINNERS
Twice a year, selected exhibitors are awarded for their product design excellence at the Best of APLF Awards (BOAA).
Shanghai Legend International won the Best Bag Collection Award for their high-end-looking and extremely cohesive collection of bags made of felt. The designer, Katherine Xu, fell in love with felt several years ago. "Taking inspiration from old traditional Northern European culture, we have added a modern element in our designs, using simple shapes and lines to give our products a stylish and special look," explained Xu.
Other winners included young Russian designer and entrepreneur Bags Business Limited for their fresh take on classic silhouette ladies handbags; the Italian footwear manufacturer LSR International for its classic yet very young and urban collection of ladies footwear; and Ningbo Consinee Woolen Textile, for its elegant presentation of ladies garments made with the company's yarns.
FASHION CAN OFFSET IMPACT OF SOCIAL WOES
The creations of these young designers were also part of the Fashion Trends Space, elaborated by Creative Director and President of the Comite Francais de la Couleur, Olivier Guillemin. The underlying theme was "Playtime". According to Guillemin, today's social, economic, political and environmental tensions are counterbalanced by fashion's playfulness, enjoyment and pleasure as was reflected in the wide variety of accessories and colourful bags displayed at the two fairs.
For more information, please visit www.fashionaccess.aplf.com or www.cashmereworldfair.com.
Notes to Editors
About APLF Limited (http://www.aplf.com/)
APLF Ltd is a joint venture between SIC Group and UBM Asia. For over two decades, Hong Kong-based APLF Ltd has been providing the global leather and fashion industries with its most important meeting and trading place.
About SIC Group (http://www.sicgroup.com/)
SIC Group has been organising international professional events since 1926 for companies working in the leather sector. Its role is to support businesses in their development and offer them work platforms in areas of the world with high potential. With four shows organised each year, SIC Group and its partners can take advantages of expertise that is unique in the world.
About UBM Asia (http://www.ubmasia.com/)
Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organiser in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 24 major cities with 32 offices and 1,300 staff.
With a track record spanning over 30 years, UBM Asia operates in 19 market sectors with 230 events, 28 targeted trade publications, 18 round-the-clock online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.
UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world's fastest growing B2B events markets. UBM China has 12 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, where we organise 90 events. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines with 70 events in this region. UBM India teams in Mumbai, New Delhi, Bengaluru and Chennai organise over 20 events every year across the country.
UBM Asia was awarded 'Asia's Most Reliable Trade Show Organizer Award' in Hong Kong's Most Valuable Companies Awards (HKMVCA) 2016.
About UBM plc (http://www.ubm.com/)
UBM plc is a leading global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events, online and in print. Our 5,000 staff in more than 20 countries are organised into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to www.ubm.com; for UBM corporate news, follow us on Twitter at @UBM_plc and go to http://media.ubm.com/social for more UBM social media options.
For fair details, please contact:
Ms Perrine Ardouin, Director
Email: Perrine.Ardouin@ubm.com
For media enquiries, please contact:
Ms Kennise Pang, Senior Marketing Communications Executive
Email: Kennise.Pang@ubm.com
APLF Limited
17/F China Resources Building,
26 Harbour Road, Wanchai, Hong Kong
Tel: +852-2827-6211
Fax: +852-3749-7346
Website: http://www.aplf.com/
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