Bellamy's Milk Formula to be Sold for the Lowest Price Ever On Tmall Global Flagship Store

SHANGHAI, Oct. 21, 2016 /PRNewswire/ -- Bellamy's Australia Limited (ASX:BAL) has announced that its milk formula products will be available on their Tmall Global flagship store (Tmall.hk) for just RMB143, for a limited period of time and for the even cheaper price of just RMB108 with the redemption of additional Flash Sales Vouchers and other special offers designed for new customers and for large orders.

Bellamy's has grown rapidly in popularity in China and the company recently announced that its Step 3 Toddler Milk Drink product is the number 1 Toddler Milk product sold in Australia, according to data published by IRI.*

As part of Singles' Day promotions, Bellamy's will be making some of its range of 100% certified-organic baby food and formula products for babies and toddlers available at a discount through a series of special offers that will run between October 21 and November 11 on its flagship ecommerce store on Tmall Global and will include:

• Bulk Discounts for consumers who purchase more than a certain amount of Bellamy's products
• Flash Sales Vouchers Released Throughout the Offer Period
• Exclusive Vouchers for new customers
• Package Deal Offers for those who buy multiple products

Last year all of Bellamy's products were sold out within the first hour of Singles' Day. Visit Tmall.hk and select and buy official, authentic Bellamy's products before it's too late.

Bellamy's prides itself on ensuring babies all over the world are given access to a pure start of life which is why all of its milk-based products are made from rare organic sources. Less than 1% of the world's agricultural land is organic* and, according to studies, only around 1% of all the toddler milk in the world is organic.** Organic milk has also been proven to have higher levels of naturally-occurring Omega 3 compared to conventional dairy milk.

In China, Bellamy's launched its flagship ecommerce store on Tmall Global in 2014 and from 2015 has sold a range of organic formula milk through the store. Since then Bellamy's has become one of the fastest-growing formula brands on the site with Chinese parents enthusiastic for the brand's high quality and value for money.

Tmall Global (http://www.tmall.hk) is the international division of Taobao Tmall created to provide quality international goods to domestic Chinese consumers, with the slogan: 100% foreign original authentic, 100% foreign merchants, 100% domestic return.

About Bellamy's Organic

Bellamy's Australia Limited (ASX:BAL) is a producer, supplier, and marketer of a range of 100% certified-organic baby food and formula products for babies and toddlers that is headquartered in Tasmania, Australia. http://www.bellamysorganic.cn/

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