SINGAPORE, Nov. 16, 2016 /PRNewswire/ -- Brightcove Inc. (NASDAQ: BCOV), a leading provider of cloud services for video, today announced the release of Brightcove Social, the first video solution that enables organisations to manage their video presence across social networks from a single interface. Brightcove empowers marketers, enterprises, and media organisations to maximise the tremendous potential of social video. It does this by enabling teams to edit, publish and track their videos in the native playback environments of Facebook, YouTube, and Twitter -- as well as their own websites -- from Video Cloud, Brightcove's complete video platform.
Eighty percent of consumers say social video is the best way to get to know a brand on digital channels, according to a new Brightcove study. While content owners have recognised the tremendous power of video on social networks to increase reach and engagement, they are finding that distributing video on these platforms can be inefficient and time consuming. Brightcove Social streamlines the publishing workflow and aggregates analytics for social video to maximise publishing efficiency and social video return on investment.
"For marketers, enterprises, and media organisations using social platforms today, it's the wild, wild west," said David Mendels, CEO, Brightcove. "Each platform has different requirements, best practices, and ecosystems that makes the process for distributing and analysing video over multiple platforms complicated. Brightcove Social is the first solution that simplifies the process by putting all the tools to edit, distribute, and analyse the performance of native social video in one place. The opportunity in this space is immense and Brightcove has made helping our customers take advantage of social video a top priority."
Marketers: Increase Brand Awareness, Expand Reach, Drive Purchases
Social video offers a huge opportunity for marketers. According to the Brightcove study:
Many brand, content, and social marketers are already using video in social media channels to engage audiences across all stages of the customer lifecycle. Brightcove Social saves them time by providing easy to use tools and simple workflows to create, publish, and track social video that plays natively on each platform. It also improves the impact of social video by making it easy to optimise the viewing experience and branding for each social channel and analyse the reach and impact of videos in one place.
Publishers and Broadcasters: Increase Viewership, Promote Programming, Accelerate Revenue
Media companies have flocked to social networks in order to stay in front of their audiences and as an opportunity to increase viewership. Brightcove Social helps media organisations increase their audience engagement via social video, better understand what content resonates with their viewers and accordingly optimise their revenues. In addition to simplifying and automating the publishing of video to social channels, media organisations can use Brightcove Social to apply content rights and track viewing metrics.
"On one hand, media organisations are struggling to make money. On the other, executing on cross-platform social strategy is too complicated because of the distinct workflows and best practices for each platform," Anil Jain, Executive Vice President and General Manager, Media, Brightcove said. "Brightcove Social allows media organisations to increase revenue through increased viewership and create more stickiness with their audiences regardless of where they consume content. In the past, they have not had the tools to do this effectively."
Core functionality
Brightcove Video Cloud is the backbone of the solution with industry leading ingestion, transcoding, metadata management and the world's highest performance video player and SDKs.
Customer Testimonials:
"In a world where the content 'sweet spot' is constantly shifting, and video is the new king of content, Brightcove Social helps me and my team keep our focus. By simplifying the where and when of video content, it lets me concentrate on the how and why," said Lawrence Neves, Senior Operations Manager, B&H Photo.
"On a given day I might be sharing videos to any one of six different social accounts. It's saved me a lot of time to manage this via Brightcove Social instead of having to upload and enter metadata individually on several different sites. We can have a unified message across multiple platforms, or customise our posts for each site. I can accomplish in a few seconds what otherwise might have taken five to ten minutes. Especially with tight news deadlines, any time we can save is a huge asset," said Peter Huoppi, Director of Multimedia, The Day Publishing Co.
"As a Brightcove customer, we quickly realised the tremendous value Brightcove Social would bring to our day-to-day social media operations. It's a tremendous time saver. Before Brightcove Social, we were updating to each of our social channels on an ad hoc basis. Our social team is saving a couple of hours a day by automating all of our social video through the platform," said Jessica Koplos, Director of Electronic Media, San Francisco Opera.
Supporting resources:
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About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetising video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetising video across devices. Brightcove has thousands of customers in over 70 countries that rely on the company's cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit www.brightcove.com.
Press Contacts
Asia:
Radha K Raman
Brightcove
rraman@brightcove.com
+65-3163-5555
This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.
