PARIS, Jan. 24, 2017 /PRNewswire/ -- ZAFUL, the one-stop online shop for trendy, daring, exciting, and edgy fashion apparel is implementing a multilingual localization strategy. This is in a bid to further improve the shopping experience for customers from other countries including France.
"In the past 2 years, most of our sales have come from English speaking countries. But ZAFUL is expanding our operating team into a multilingual team as demand from non-English speaking countries increases," said ZAFUL's Chief Operating Officer, Leo.
In the 4th quarter of 2016, ZAFUL added a new French site that is managed and operated by native French speakers. To enhance user experience, the site has been localized. Based on the statistics, French customers have increased by up to 150%, and sales on the French site are increasing drastically.
The implication of the language addition is that French customers are now able to access the site in their local language allowing the same quality experience available to English speakers on the English language site.
ZAFUL will add Spanish and Arabic sites soon to improve its multilingual localization strategy.
"The vision of the company is to provide the latest in compelling designs for the fashionably hip along with providing exceptional value, quality, and superb customer service," added Leo.
About ZAFUL
ZAFUL, an international fashion online shopping site, has been operating globally for over 3 years, since its inception, in business and online retailing. They enjoy patronage from customers from around the world, and they have continued to expand and enjoy patronage from both old and new customers all over the world, and now the French can also get the best of what ZAFUL has to offer.
Contact Name:
Jamie
Email: news@zaful.com
Website: http://fr.zaful.com/
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