HONG KONG, Feb. 13, 2017 /PRNewswire/ -- Epsilon®, a global leader in creating connections between people and brands, today released the Q3 2016 Asia Pacific Email Trends and Benchmarks report. The report, which measures emails sent by Epsilon clients in Australia, mainland China, Hong Kong, Japan and Singapore, shows a 12.5% decrease in click rates from Q2 2016, likely driven by a 53% increase in the average number of emails delivered per company.
"A slight decrease in click rates isn't cause for concern. The email channel is no longer only about driving engagement via clicks and opens, it's about connecting the customer experience across channels and devices to build deeper relationships with consumers," shared Liz Sullivan, Vice President, Strategy and Insight, International at Epsilon. "In the year ahead, marketers need to couple consumer insights with email's versatility to create impactful marketing moments and deliver contextually relevant and personalized communications that engage consumers."
Business as usual methodology and email trends
The quarterly business as usual (BAU) analysis was compiled from 772 million emails sent by approximately 60 Epsilon clients in Q3 (July - September) 2016 across multiple industries.
Key findings from the Q3 2016 report include:
Triggered message methodology and email trends
Triggered message benchmarks were analyzed from approximately 26 million emails sent by Epsilon clients from January 2016 to September 2016 across multiple industries. Results track campaigns deployed as a result of a consumer action such as welcome, abandon shopping cart, thank you or confirmation.
Key findings from Q3 2016 triggered message research include:
For more information and country-specific benchmarks, the Q3 2016 Asia Pacific Email Trends and Benchmark report is available at: http://engage.epsilon.com/Q3-2016-apac-email-trends-benchmarks.
About Epsilon
Epsilon® is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company.
Epsilon International is an operating unit of Epsilon, with local offices in Australia, mainland China, Hong Kong, India, Japan, Singapore, U.K., France, Germany and Ireland. For more information, visit epsilon.com or email to apac-info@epsilon.com.
Media Contacts:
Rickie Hobbie
+852 3589 0717
Rickie.hobbie@epsilon.com
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