SHANGHAI, China, Nov. 13 /Xinhua-PRNewswire/ -- Shanghai International
Exhibition Co., Ltd. announced today that as a part of 2006 “the Year of
Italy in China,” Vinitaly China 2006 is scheduled to open from November 23
to 25 at the Shanghai Exhibition Center. Co-organized by VeronaFiere, Fiere
di Parma and Shanghai International Exhibition Co., Ltd (SIEC), Vinitaly
China 2006 aims to promote Italian wine culture and speciality foods. Over
100 Italian and international wineries will meet in Shanghai to showcase
their quality produce. Mr. Paolo De Castro, Minister of the Italian Ministry
of Agriculture will address the opening ceremony with a speech entitled
“Sino-Italian Cooperation.”
(Logo: http://www.prnasia.com/sa/20061108114544-37.jpg )
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(Photo: http://www.prnasia.com/sa/20061108114932-82.JPG )
Thus far, boosted by the powerful momentum of the economic growth in
Shanghai, as well as the 2010 World Expo., the wine market in Shanghai is
extraordinarily active, with an ever increasing number of retailers both the
supply and demand are prosperous. The annual volume of wine handled
approximates 50,000 tons. In 2005, the sale of wines increased by 25%, the
biggest growth among all kinds of alcohols and the fastest in recent years.
With the wine tariff largely reduced, a large number of wines Are coming to
China, including brands from France, Italy, the US, Spain, Australia, New
Zealand and South America. With Shanghai residents enjoying their wines,
they have driven the market to prosper in both sales and purchasing.
Shanghai has become one of the regions with bigger growth of wine
consumption, and is regarded as the core domestic wine market by industry
insiders.
Vinitaly is an annual gala for the global wine production industry,
boasting a history of almost 40 years. As the only wine expo to be
consistently held in China, since its first appearance in 1998, Vinitaly has
seen seven events here. It now serves as the bridge to connect China and the
world’s wine cultures: a platform to promote the exchange between
international buyers and sellers, and the window to showcase the magnificence
of quality wines. The biggest highlight of Vinitaly China 2006 is the
Italian Food Exhibition entitled CIBUS. As an internationally prestigious
biyearly Food Exhibition, CIBUS will cooperate with the famous ALMA cooking
school to introduce how to make the most famous Italian foods. The audience
can also watch the whole cooking process on LCD screens. On site, there will
be wine experts to explain how to match quality wines with good foods.
The 13 most prestigious, most expensive and most recognized members of
the Institute of Fine Italian Wines-Premium Brands will participate in
Vinitaly China 2006 together with importers, so the audience will have the
opportunity to perceive the best Italian wines. Zonin, the biggest wine
producer in Italy will showcase their new series of packaged premium wines.
Viticoltori Friulani La Delizi will exhibit its series of red wines, white
wines and sparking wines. In addition, the delegation from Veneto, the home
of Vinitaly and Marco Polo, has organized 15 wine producers to the
exhibition. Veneto is famous for Venice and Gondola, and it is also one of
the most famous wine production areas. In the exhibition, people can see
various specialilty foods and wines from Campania, Sicily, Piemonte and
Tuscany.
The organizers will arrange a series of wine tasting parties
characterized by abundant choices and focused topics, seminars and related
education initiatives, enabling the audience to feel the Italian wine culture
and the splendid wine production areas in Italy. Meanwhile, they will also
invite the Shanghai Brewing Association to provide some special lectures on
the prospects for western wines who enter the China market with a view to
promoting the exchange between the Chinese wine industry and its Italian
peers.
About Shanghai International Exhibition Co., Ltd. (SIEC)
Shanghai International Exhibition Co., Ltd. (SIEC) is jointly invested by
Shanghai World Expo (Group) Co., Ltd. and the Council for the Promotion of
International Trade, Shanghai. The SIEC was founded on July 1st, 1984 with
the approval of the Ministry of Foreign Trade & Economic Cooperation and the
People’s Government of Shanghai Municipality.
The SIEC is a full member of Union des Foires Internationales (UFI). The
SIEC has held 500 international exhibitions of various themes and sizes. It
also has successfully held a number of solo exhibitions at national level.
“AUTO SHANGHAI,” “SHANGHAITEX,” “CHINA CYCLE,” “FASHION
SHANGHAI,” “ELE/PT COMM CHINA” are among the first eight exhibitions
approved excellent by THE EVALUATION COMMITTEE OF SHANGHAI CONVENTIONAL &
EXHIBITION INDUSTRIES.