SHANGHAI, March 7, 2017 /PRNewswire/ -- As one of the most influential events in the field of high-end hospitality and catering, HOTELEX Shanghai will be once again held at the Shanghai New International Expo Centre (SNIEC) on 28-31 March 2017, estimating some 2,500 global exhibitors and over 100,000 buyers and industry players from star-rated hotels, bars, restaurants, nightclubs, dealers, trading companies and more. The annual trade fair will continue to serve as business exchange platform through a plethora of horeca (hospitality, restaurant and catering) products and top-notch industry events.
Expanded Exhibition Size and Full Spectrum of Product Offering
According to the organisers, HOTELEX Shanghai 2017 will see a total exhibition area of 250,000sqm. The Catering Equipment Hall will be expanded by 30% to cover a total exhibition area of 75,000 sqm. On the other hand, the Fine Food sector has also achieved a 33% growth to reach 90,000 sqm.
Renowned for its broad range of exhibits, HOTELEX Shanghai 2017 will host a number of thematic pavilions covering sectors from Catering Equipment, Hospitality Supplies, Tableware, Textile, Appliance & Amenities, Fitness & Leisure, Coffee & Tea, Bakery & Ice Cream, Food & Beverage, Wine & Spirits and much more. The organisers aims to forge a one-stop purchasing experience for buyers looking for high-end hospitality and catering items.
Innovative Events to Complement the Exhibition
Striving to meet industry demands for more lively demonstrations, HOTELEX Shanghai will organise over a number of innovative events onsite.
Co-organised by the Smart Kitchen Design Co., Ltd. (SKD), the "HOTELEX Art & Science Kitchen Lab" will not only showcase state-of-the-art products and design concepts, but also bring in top chefs from the World Association of Chefs' Societies (WACS) to offer master classes.
The "Kitchen Equipment Innovative Design Selection" is co-organised with the Foodservice Consultants Society International (FCSI) to explore and promote innovative products, with the aim of motivating suppliers to engage in R&D, improve product performance and user experience.
Another innovation this year is to put the mysterious "Central Kitchen" in the limelight through a special display zone. The "Innovation Design for Commercial Kitchen Forum" and the "Central Kitchen Construction and Development Forum" will facilitate discussions around commercial kitchens.
As well, HOTELEX Shanghai will partner with Alibaba (1688.com) to launch an online showcase platform to enhance the sourcing experience of global buyers.
Top Industry Events to Heighten the Excitement
HOTELEX Shanghai 2017 will also continue to stage specialty events including the Coffee events patented by the World Coffee Events (WCE), "I'm the Chef" Competition, "The Rising Star" Contest, and various other contests in Bakery, Fashion drinks, Bartending, Hotel Uniform and Table Art Display.
"The World of Bread Contest – China Selection", which attracted much attention during HOTELEX Chengdu and Guangzhou in 2016 will return at HOTELEX Shanghai 2017 as a great sensation. The Contest is aimed at promoting the exchange of Chinese and Western baking techniques. The winners will be able to represent China to participate in Mondial du Pain, which is known as the Olympics in the bread industry.
Similarly, the "Pastry and Cake Design World Championship" is another world-class event that offers the champion the opportunity to participate in its original event in Milan, Italy, which is held every two years by the Federazione Internazionale Pasticceria Gelateria Cioccolateria (FIPGC).
HOTELEX Shanghai will also organise a Business Matchmaking Programme and different forums to maximise the participation experience of its visitors.
HOTELEX Shanghai 2017 is scheduled for 28-31 March at the Shanghai New International Expo Centre. Online registration will be closed on 20 March and an entry fee of RMB 50 will be charged for onsite registrations. For more information, please visit http://en.hotelex.cn/shanghai-exhibition/
HOTELEX Shanghai is organised by UBM Sinoexpo, which is part of UBM plc. UBM is the largest pure-play B2B Events organiser in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit http://www.ubmasia.com/en-us for more information about our presence in Asia.