SINGAPORE, March 9, 2017 /PRNewswire/ -- Speaking today at eTail Asia 2017, a leading platform to help online retailers in Asia build a successful ecommerce business, Ann Wang, General Manager of Performance Advertising Solution, Online Media Group, Tencent, shared insights into China's unique Internet market environment and consumer behaviors. Wang revealed the Tencent platform's strength and offered three pieces of advice to help ecommerce companies win in China as the country shifts toward a consumption upgrade.
In China, 90% of Internet users access the Internet via smartphone, and more than 75% shop online via smartphone. The ongoing consumption upgrade is further stimulating the development of China's ecommerce market, particularly overseas online shopping. According to statistics, the total volume of cross-border online shopping in China reached US$85.7 billion in 2016, while the number of cross-border online shoppers grew 46% in the same year. The growth of ecommerce in the post-1990s and early 2000s is the main force behind the huge rise in overseas online shopping.
According to Mary Meeker's Internet Trends 2016, Chinese mobile users spend more than 55% of their online time on Tencent platforms, including QQ, Qzone, WeChat, v.qq.com and Tencent News. With its focus on social interactions and content, Tencent has built a self-sustained ecosystem, powerful data capabilities and holistic scenarios for quality communications among its users.
According to Wang, Tencent provides more open, connected data, which links ad exposure to brand attitudes, consumer behavior and sales. Tencent's algorithms also help marketers engage consumers across scenarios, and elevate pertinence by dynamic and contextual messages, allowing them to reach the broadest coverage of Chinese netizens.
In her speech, Wang offered three valuable tips for marketers, which she believes can help global brands build a successful business in the increasingly dynamic China market:
eTail Asia is the region's premier event for senior ecommerce and Multichannel Directors of leading retailers. Each year, Asia's biggest names attend to network and get a 360° perspective on the most pressing challenges and opportunities in digital retail. Also speaking at the event this year were representatives from Google, L'Oreal, Adidas, and Philips, to name just a few.
Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information and seek entertainment through our integrated platforms. Tencent's diversified services include QQ, Weixin/WeChat for communications; Qzone for social networking; QQ Game Platform for online games; QQ.com and Tencent News for information and Tencent Video for video content.
Tencent was founded in Shenzhen in 1998 and went public on the Main Board of the Hong Kong Stock Exchange in 2004. The Company is one of the constituent stocks of the Hang Seng Index. Tencent seeks to evolve with the Internet by investing in innovation, providing a mutually beneficial environment for partners, and staying close to users.