SHANGHAI, March 10, 2017 /PRNewswire/ -- The most influential international tourism trade fair -- ITB will visit China and plan to hold the first ITB China in Shanghai. Jin Jiang International Hotels announces that it has become the official hotel partner of the conference, which will further enhance Jin Jiang's support for international tourism exhibition industry, especially for ITB project.
On the morning of March 2, Messe Berlin, the sponsor of ITB China and Travel Daily jointly held a press conference in Jin Jiang Tower Shanghai and announced that ITB China will be held May 10-12 this year at the Shanghai World Expo Exhibition Hall. In recent years, ITB has developed into a truly global tourism market trading platform; as its second industry exhibition in Asia, ITB China will focus on China's outbound travel market, integrate the rich online media resources of Travel Daily and the operating experience of the industry's summit forum to form strong cooperation, which will build a bridge between the global exhibitors and Chinese buyers.
Eduardo Santander, President of the European Travel Commission, Tom Jenkins, CEO of the European Travel Agencies Association, Martin Buck, Senior Deputy President of Messe Berlin (sponsor of ITB China), David Axiotis, General Manager of ITB China, and senior executives from leading domestic tourism companies such as Ctrip and Tuniu attended the conference. As the representative of the Chinese national hotel brands that attended the conference, Mr. John Li, Vice President of Jin Jiang International Hotel Management Co., Ltd., presented the long history and culture of Jin Jiang Hotel as well as how it has actively explored the international development and how it works closely with ITB work in recent years to the world's tourism industry counterparts and media friends. According to Mr. Li, in 2017, Jin Jiang International Hotels will continue to strengthen the internationalized construction of the information platform, set up the sharing platform of WeHotel global hotel with the means of "industry + the Internet" on the basis of loyalty members worldwide, so as to promote transformation and upgrading of the traditional service industry, boost the cross-border integration and development of the hotel industry, and jointly build a travel service ecosystem with hotel as the core.
According to the sponsor, the ITB China will take "connection & integration" as the theme, usher in more than 600 exhibitors and buyers and more than 10,000 professional visitors from more than 180 countries. Thousands of senior tourism and media professionals from global tourism destinations, tourism agencies and organizations and 33 countries affiliated to the EU will take part in the joint exhibition. In addition, the European Tourism Commission (ETC) and the European Travel Agents Association (ETOA) will launch the "World Travel Bridge" project at this ITB China, where more than 100 European travel suppliers will gather at the trade fair to promote the sustainable development of the Chinese tourism market.