SHUNDE, China, Mar. 14, 2017 /PRNewswire/ -- According to a recent announcement, in January and February of this year alone, Country Garden (2007.HK) achieved contracted sales of almost 87.26 billion yuan. The contracted sales consist of a total construction area of about 9.99 million square meters of housing, which demonstrates a consistent, healthy trend of development for the company.
The excellent sales performance was achieved as a result of a solid forecasting strategy. Country Garden bases its efforts on China's new model of urban stratification, focusing on the benefits of urbanization and a comprehensive strategy that spreads the project roadmap across all city tier levels in China, from the first tier to the fifth, in a move to guarantee a continued reserve and supply of marketable properties. Furthermore, Country Garden's skillful insights and courageous innovation provides a wide range of products to suit the full spectrum of buyer expectations. In response to the supply-side structural reform policy within third, fourth and fifth tier cities, Country Garden have implemented fully localized projects that meet the demand for an improvement in standards of living.
Country Garden has defined 2017 as "the year of quality management", and will focus on pursuing "the finest quality in terms of housing, to deliver it quickly and at the most reasonable cost". Quality is the core value of the company and will continue to be the top priority, whilst maintaining the spirit of craftsmanship, to construct good quality, affordable housing for its global customer base.
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