LONDON, March 14, 2017 /PRNewswire/ -- The European original equipment service (OES) channel is expected to generate revenues of 51 billion euros by 2022, based on the strength of new business models. However, Europe's vehicle market is aging, so OES channels must innovate their aftersales customer journey to compete with the independent aftermarket.
"OEMs are embracing new business models such as parts eRetailing, non-dealer network expansion, multi-brand parts to enhance the aftersales experience and draw customers closer," said Frost & Sullivan Mobility Program Manager Anuj Monga. "Luxury OEMs will benefit from telematics-backed aftermarket opportunities, and volume brands will benefit from independent aftermarket (IAM)-focused parts and services."
Strategic Analysis of the European Original Equipment Supplier (OES) Channel, part of Frost & Sullivan's Automotive & Transportation Growth Partnership Subscription, finds that the total authorised equipment supplier revenue at the dealer level will grow from EUR49.68 billion in 2015 to EUR50.73 billion in 2022.
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Key OEM strategies include:
Other growth opportunities and trends include:
"OEMs must focus on both brand dealerships and authorised workshops to drive profits and market penetration in a highly competitive and dynamic ecosystem," noted Monga.
Other topics covered under this subscription include competitive profiles of automotive aftermarket eRetailers in Europe, Europe private vehicle leasing market strategic analysis, global on-demand bus transit market, future of car retailing in Europe, and benchmarking of OEM strategies and eRetailing in the global automotive aftermarket. All studies in the subscription provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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Strategic Analysis of European Original Equipment Supplier (OES) Channel
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