BEIJING, Mar. 30, 2017 /PRNewswire/ -- On March 29, 2017, JD 3C and the U.S. Commercial Service held a signing ceremony at JD headquarters, and reached a partnership agreement with e-commerce companies from the U.S. Vice President of JD Group and President of JD 3C business department, Hu Shengli and other representatives from the company conducted strategic discussions with the Charge d'Affaires ad interim of U.S. Embassy, Beijing, David Rank while representatives of the two sides, General Manager of JD Digital Division, Yang Qikun, and the Principal Commercial Officer of U.S. Embassy, Beijing, Scott Pozil, signed the agreement.
The signing of this agreement is the latest milestone in JD development of the PowerUp business and establishes JD as the top player in the domestic e-commerce market and also acts as a model for cooperation with foreign government organizations. At the same time, the signing of the partnership agreement also creates a new model for "promoting Sino-American trade cooperation through e-commerce, and promoting cooperation between American startups and the Chinese market".
According to the agreement, both parties will utilize their own respective advantages to complement each other and cooperate together for win-win results. The U.S. Commercial Service will help American domestic startups looking to expand overseas, and help American companies expand in the Chinese market. They will also provide business consultation about e-commerce channels; At the same time, the largest self-operated e-commerce platform in China -- JD, has been added to the list of strategic partners for the U.S. Commercial Service and will work together to promote new changes to the way American startup companies enter into China, promote cooperation between the companies and JD, expand retail and branding activities, and continue to increase the export of new technology products from American startups. Also, the U.S. Commercial Service will set up a special team to dock JD and assist in project implementation.
As a strategic partner, JD will provide logistics support to American companies that are entering the Chinese market, and simplify the process and channels for getting into the JD's logistics system. They will also provide instruction and training to help the companies understand the Chinese market and to help them quickly familiarize themselves with JD's platform and processes. As for American companies recommended by the U.S. Commercial Service, JD can provide continued support and service and utilize their diverse channels to help the American companies enter into the market. The combination of JD's resources and the marketing project from the U.S. Commercial Service will provide multiple channels for American companies to enter the Chinese market and create extremely advantageous development opportunities. At the same time, JD will leverage more opportunities to introduce domestic excellent science and technology enterprises to overseas markets in the future.
This strategic agreement is a major milestone in JD's PowerUp project. As one of the major projects from JD 3C business department, PowerUp is JD's experimental project to upgrade itself from a product retailer to a brand service provider intended to both market and retail domestic and foreign smart product brands and help related companies and products fast track their entry into the Chinese market. It is also the first time for the U.S. Commercial Service to reach such deep cooperation with Channels in 3C field. As the largest B2C self-operated e-commerce platform in China, JD has a daily active use number of 200 million and always believes in the concept of quality. The cooperation between the U.S. Commercial Service and JD is highly beneficial to both the JD platform and the PowerUp project and also reflects the ever increasing importance of JD as an international e-commerce platform in the international e-commerce market.
The strategic agreement will become a high benchmark for further partnership developments for both parties. Using this as an opportunity, the technologically driven JD will relentlessly carry out the PowerUp project, and perfect the integrated marketing and service platform to attract more new innovative foreign technology brands and products to enter the Chinese market. This will not only provide opportunities for domestic and foreign smart and innovative companies, but will also provide better quality and increase the diversity of products available to the large amount of users and fans on the platform, and allow more companies, brands, and users to experience the smart commerce and lifestyle made possible by JD technology.
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