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Beijing Perfect World Signs Cooperation Contract with Asian Superstar Richie Ren to Create Integrated Entertainment Game

2007-03-06 19:04 1695


BEIJING, March 6 /Xinhua-PRNewswire/ -- Beijing Perfect World Technology Co., Ltd. announced today that they have signed a cooperation contract with Asian superstar, Richie Ren. The deal was struck during the Taiwan-born star’s visit to Beijing on February 27.

As an international superstar, famous for his hit songs as well as his leading roles in movies and television series, Richie Ren has left a deep impression on the hearts of many. Hits songs like "Xin Tai Ruan," "Shang Xin Tai Ping Yang" along with his movie and TV hits, like "Hua Hao Yue Yuan," "Shen Diao Xia Lv," and "New Chu Liu Xiang" have ensured his status as one of the biggest stars in Asia.

During the meeting between Richie Ren and Beijing Perfect World CEO, Mr. Chi Yufeng, Richie expressed his opinion that online games are a combination of different forms of entertainment.

Richie is likely to begin his partnership with Beijing Perfect World through their eagerly anticipated "Zhu Xian." When asked about the culture of swordsmen, a theme of "Zhu Xian," Richie felt that although the visual side of swordsmanship is not close to the everyday lives of normal people, the spirit of the swordsman is open to us all, and that is why a normal person could be inspired by such entertainment.

Following the meeting, Mr. Chi Yufeng said that he is huge fan of Richie Ren, and he has listened to many of his songs, and watched many of his films. Having listened to a demo, Mr. Chi Yufeng that felt Richie would be the ideal person to cooperate with, in order to integrate music, games, and the swordsman culture, as portrayed by Richie in a number of his films, and so communications between the two parties began.

When asked by a journalist about his opinion of online games, Richie responded by saying that no matter how the entertainment medium is being developed, the traditional sensations felt by the user will never change, and although online games are visual entertainment, if the content is not powerful and unconstrained, players will not warm to it, and by combining elements from different mediums, the bigger the impact could be had.

Introduction of Beijing Perfect World Technology Co., Ltd.

Beijing Perfect World Technology Co., Ltd., ( http://www.wanmei.com/en/wanmei.htm ) founded in 2004, was originally invested in by Mr. Chi Yufeng, the president of Human Software Corporation, a leading company in educational software enterprises in China, as well as other famous people in Information Technology. The aim of the company is to develop national online games and make world-class online games with heart and soul, while striving to be the leading team in the development of online gaming in China and publicizing traditional Chinese culture to the world.

With an effective management team, outstanding techno-talents, wide markets and rich marketing experience, the Company now employs more than 500 staff, 17% of whom have acquired Masters or Doctors degrees. Relying on precise and stable technical accumulation and deep international influences, the company commits itself to developing internationally competitive products in more fields and leads Chinese interactive entertainment products to the world through more extensive international cooperation.

Introduction of "Perfect World"

Perfect World ( http://www.w2i.com.cn )is a great fantastic 3D online game presented by Beijing Perfect World Technology Co., Ltd. The company invested more than 30 million RMB into finishing the whole project over three years. Starting from a traditional Chinese myth that Pangu built the sky, land and people, the game created a particular historical period and took players to times of old, with its epic backgrounds and grandiose story content.

As a wholly homemade masterpiece, "Perfect World" covers many creative elements that are leading at home and abroad. The super-large and seamless map completely clears up regional limitations, flying status’ makes the 3D war in real sense possible, while the function that large factions can build cities by themselves allows players to have fun while creating a whole new world. The private home system enriches the communication between players and making armaments in person lets players possess unique weapons. Also, there are more systems like individualized image setups, freely-designed fashion systems and a good friends system. Some designs are very interesting: flying kites and fishing relaxes players; carriages and yachts area also on offer. All these lead players to appreciate the magnificent scenery in "Perfect World."

Introduction of "Wulin2"

"Wulin2"is a 3D Q edition Wu Xia fantasy online game which was developed by Beijing Perfect World in 2006. It cost over 200 million RMB and took a total of 2 years to develop, creating a brand-new "Online Comedy Game" entertainment style for gamers. The game story starts at the Tongfu hostel, moving from the small hostel and the small town of Qixia to the world, which is full of danger. It brings the players to an unpredictable Wulin world where the players can do what ever they want, trying their best to become a hero of the Wulin world.

The game story of "Wulin2" is drawn from the current famous comedy teleplay, which uses the same name. In order to inherit "Perfect World’s" consistent and precise game style, the game is created by an advanced 3D engine. It possesses the characteristics of small sized client server, low requirements of computer hardware and fancy images. Meanwhile, according to the good many grateful characteristics of the "Wulin" teleplay, Beijing Perfect World initiated the "Online Comedy Game." It concentrates on the comfortable humorous game style from the aspects of the game background, tasks, systems and so on, and it always amuses the players through humorous dialogues and tasks.

Source: Beijing Perfect World Co., Ltd.
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