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The Momentum Group partners with REX Real Estate to bring luxury properties in the United States to the Chinese Audience on WeChat

2017-04-11 20:00
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A technology driven immersive experience on WeChat for the luxury homebuyer now becomes a standard with REX & The Momentum Group.

NEW YORK, April 11, 2017 /PRNewswire/ -- REX is changing the way people buy and sell homes. The interaction between the buyer and seller needs to be mobile first. REX has lived this since May 2015. Now with the partnership with The Momentum Group, the leading WeChat marketing agency in the U.S, REX will be extending this experience to the fastest growing luxury property buying market in the world.

"REX is committed to helping our sellers market to audiences across the world," says Elizabeth Reams Director of Digital Marketing at Rex. "We're pleased to partner with The Momentum Group to strategically enter the China Market on WeChat."

The Momentum Group has launched the REX account on WeChatify. WeChatify enables marketers to access WeChat specific information like user attributes and location to refine and optimize their social marketing strategies.

"The marriage of luxury and technology has been converging for years. This partnership between TMG & REX unleashes the power of WeChatify to the Chinese luxury buying market on WeChat," says Jeff Fish, Head of Client Strategy at TMG.

REX is utilizing next generation VR technology to provide an immersive property search experience to potential buyers who could be thousands of miles away.  The luxury buyer no longer needs to fly to the US to look at the home as they can now experience it first hand on their phone on WeChat. The buyer can then schedule a meeting with a REX associate directly on WeChat.

The Official Account will be the key communication channel between China's luxury property buying community and REX associates. Follow REX to get up to date information on some of the most premium property listings in the world! The WeChat account ID is LuxuryRealEstateUSA

About The Momentum Group: The Momentum Group is a WeChat Marketing Agency that is redefining how global brands connect with customers on WeChat.

WeChatify is the WeChat marketing platform created by TMG and is used by some of the top brands in retail, hospitality and tourism like Grand Hyatt, Hyatt Regency, The Met, Saks 5th Ave, Tanger Outlets and many more.

About REX REAL ESTATE: REX is changing the way people buy and sell homes. Residential real estate has gone virtually unchanged for 50 years. And that's why we set out to create a better experience. REX was founded by a team of business leaders from the tech, finance and real estate industries. And in May 2015, we launched REX - a platform and live, in-person service where homeowners list, discover and purchase homes from any device, anytime, anywhere - all without outrageous fees.

Jeff Fish                    
The Momentum Group
+1 646 503 1171
jeff@tmgworldwide.com

Source: The Momentum Group

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