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Lee Kum Kee Continues Mission to Promote Chinese Cuisine at Global Culinary Showcase in Macau

2017-04-18 20:57
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-2017 International Celebrity Chefs Charity Event brings together nearly 500 finest global Chinese cuisine master chefs for a good cause

HONG KONG, April 18, 2017 /PRNewswire/ -- Globally renowned Chinese sauces and condiments brand Lee Kum Kee has sponsored the 2017 "International Celebrity Chefs Charity Event", a series of gastronomic gatherings taking place in Macau from today to 19th April 2017.

Organised by the Macau Cuisine Association, this meaningful charity event is entering its fourth year and has gathered nearly 500 master chefs from around the world to participate from countries including Australia, China, Hong Kong, Macau, Malaysia, Singapore, Taiwan, and America, among others. Being the key event sponsor, Lee Kum Kee aims to build upon the great success of previous events held in Taiwan, Melbourne, and Kuala Lumpur. These events encouraged ongoing Chinese culinary cooperation among master chefs to exchange ideas and utilise their talents in serving the community.

To kick off the 3-day “International Celebrity Chefs Charity Event”, Lee Kum Kee hosts the welcome dinner as a gratitude of famous chefs from different countries come together to utilise their talents in serving the community.
To kick off the 3-day “International Celebrity Chefs Charity Event”, Lee Kum Kee hosts the welcome dinner as a gratitude of famous chefs from different countries come together to utilise their talents in serving the community.

Simon Cheung, Managing Director of Lee Kum Kee Sauce Group for Hong Kong, Macau and Taiwan said, "Our core mission is 'Si Li Ji Ren' (Considering Others' Interests), we share the same philosophy with International Celebrity Chefs Charity Event in our commitment to corporate social responsibility and promoting Chinese cuisines worldwide. Our participation in the event is part of our initiative to support international culinary collaboration and exchange."

Simon Cheung, Managing Director of Lee Kum Kee Sauce Group for Hong Kong, Macau and Taiwan presents LKK’s “Si Li Ji Ren” (Considering Others’ Interests) core mission to the audiences at the welcoming dinner.
Simon Cheung, Managing Director of Lee Kum Kee Sauce Group for Hong Kong, Macau and Taiwan presents LKK’s “Si Li Ji Ren” (Considering Others’ Interests) core mission to the audiences at the welcoming dinner.

To kick off the event, Lee Kum Kee hosted a cocktail and welcome dinner on 17th April at Galaxy Macau. Chef Simon Tho, Assistant Vice President-Asia Culinary of Galaxy Macau and his team prepared uniquely designed, exquisitely presented canapes and entrees using various Lee Kum Kee's food service sauce products.  Also, a showcase of selected international Lee Kum Kee's products was on 3D display and a specially designed photo booth of the Lee Kum Kee Macau shop highlighted the organisation's long presence and historical legacy in the city.

A public culinary street festival will be held on 18th April. During the festival, over 200 specially crafted dishes will be showcased at the "International Celebrity Chefs 200 Charity Show", where 14 food and product booths will offer charity sales, including popular Lee Kum Kee sauces. It is followed by the Macau Cuisine Association's First Anniversary Celebratory Dinner in the evening, and the Macau International Celebrity Chefs Charity Night on 19th April to conclude the 3-day Global Culinary Showcase.

"We are thankful to Lee Kum Kee for their full support in uniting global culinary talents for a charitable cause," says Yip Siu Man, Chairman of the Macau Cuisine Association. "Their generous sponsorship has allowed us to give back to the community and celebrate our first anniversary."

This is the first time that this event is being held in Macau, a city that holds a special significance for Lee Kum Kee. In 1888, founder Mr. Lee Kum Sheng invented oyster source in Zhuhai and then moved his business to Macau in 1902. Since then, Lee Kum Kee's original Macanese roots have grown to regions around the world.

This year, the event aims to raise MOP 1.46 million for the Kiang Wu Hospital. Founded in 1871, the hospital is run by the Kiang Wu Charitable Association, and plays a significant role in treating the underprivileged in Macau. Over its three-year history, the culinary event has benefited various charities to the tune of US$300,000 worldwide.

"Lee Kum Kee is committed to community development where we operate," says Cheung. "Lee Kum Kee invented our flagship oyster sauce in Zhuhai, but Macau is where our business first thrived and prospered. With our participation in this event, we want to once again reinforce our core value of 'Benefitting the Community and Sharing of Fruits of Success'."

Please click here for high-res photos.

(Photo captions of the high-res photos in the link)

  1. Simon Cheung, Managing Director of Lee Kum Kee Sauce Group for Hong Kong, Macau and Taiwan presents LKK's "Si Li Ji Ren" (Considering Others' Interests) core mission to the audiences at the welcoming dinner.
  2. To kick off the 3-day "International Celebrity Chefs Charity Event", Lee Kum Kee hosts the welcome dinner as a gratitude of famous chefs from different countries come together to utilise their talents in serving the community.
  3. A specially designed photo booth of the Lee Kum Kee Macau shop is created, highlighting the organisation's long presence and historical legacy in the city.

About Lee Kum Kee

Lee Kum Kee was established in 1888 by the founder Mr. Lee Kum Sheung. With a glorious history of 129 years, Lee Kum Kee has become a household name of Chinese sauces and condiments, as well as an international brand and a symbol of quality and trust. Spanning over three centuries, Lee Kum Kee has become a globally renowned Chinese enterprise offering over 220 choices of sauces and condiments to over 100 countries and regions. For more details, please visit www.LKK.com.

About Macau Cuisine Association

The Macau Cuisine Association (MCA) was established in 2016 with the aim to promote Macau as an international gastronomic destination. The MCA looks to develop and evolve Macau's diverse culinary traditions and inspire future generations to continue to innovate and build upon Macau's culinary legacy. The MCA also aims to bridge Macau's culinary professionals with the rest of the world, through collaborations with prominent culinary figures and organisations.

Photo  - http://photos.prnasia.com/prnh/20170418/1827761-1-a
Photo  - http://photos.prnasia.com/prnh/20170418/1827761-1-b

Source: Lee Kum Kee
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