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How Companies Protect Their Brands in Times of Downsizing
NEW YORK, April 20, 2017 /PRNewswire/ -- As organizations strive to go lean, whether through M&A, automation or outsourcing of non-core businesses, they are increasingly paying attention to how their exiting employees view them.
Social media platforms such as Glassdoor and RateMyEmployer have evolved. According to Karen O'Boyle, President of Mullin International, "These forums were once used by disgruntled employees to vent about their former employers; they are now used as channels for potential job candidates and customers to seek balanced, inside information about companies – the good, the bad and the ugly."
Feedback Loop
At the same time, providing feedback about former employers has not only become socially acceptable, it is even viewed as a social good – a voluntary act of kindness as well as a responsibility to inform potential job candidates and customers about everything from the work environment to people practices and leadership.
But there's a problem, according to Ms. O'Boyle. For better or worse, former employees express their opinions soon after downsizings occur. "And that's when their feelings are most raw," said Ms. O'Boyle. "That can either positively or negatively affect a company's brand."
Your Opinion Matters to Us
As Amazon CEO Jeff Bezos said recently, "Your brand is what other people say about you when you're not in the room." So in this environment, what can you do to ensure former employees maintain favorable views and even promote your company? Mullin International, a leading outplacement firm, and Hunt Scanlon Media, a provider of strategic HR information, are partnering on a study to fill in the research gap around this topic. We are seeking your input.
We are conducting several very short, anonymous surveys to capture HR executives' opinions over the coming months. "We're attempting to help companies measure and set branding benchmarks," said Scott A. Scanlon, founding chairman and CEO of Hunt Scanlon Media. "Past, present and future employees are all in one giant, social media-fueled feedback loop now – and their opinions matter more now than at any other time."
In exchange for participating, we will share the results in a full report in the coming months. To participate in our first survey, please click on the link below.
http://huntscanlon.com/mullin-international-employer-brand/
– The Mullin International/Hunt Scanlon Research Team
About Mullin International
Mullin International is a global leader in Outplacement and Redeployment solutions. Our commitment to improving the Outplacement experience for impacted employees and delivering measurable results through real-time data for our clients has kept Mullin International at the leading edge of our industry and has helped us become one of the largest privately-owned Outplacement firms in the world.
Unlike single solution providers, Mullin International takes a multi-touch approach to Outplacement and Redeployment. We have successfully interwoven our experience, proprietary technology and the human component into a proven process that results in helping candidates find jobs faster.
About Hunt Scanlon Media
Hunt-Scanlon Media has been defining and informing the senior talent management sector for over 25 years. Our global staffing intelligence data comes in many forms: daily newswires, annual leadership and state of the industry reports, and market intelligence sector briefings. Our exclusive news alerts, interviews, industry trends reports, rankings, forecasts and expert commentary offer unique insight and market intelligence as we track global talent management developments. Since our inception, talent management professionals worldwide have turned to Hunt Scanlon Media — making us the most widely referenced, single source for information in the human capital sector.
