BEIJING, May 3, 2017 /PRNewswire/ -- On April 27, 2017, the Global Mobile Internet Conference (GMIC) was held at Beijing National Convention Center. As one of world's leading intelligent mobile advertising platform, AdTiming attended the great event and discussed mobile marketing ecology and future driven by data and technology with industry professionals and companies.
AdTiming: Data driven mobile marketing
Throughout the mobile marketing industry development, each and every ad technology innovation leads to a new Internet advertising landscape, either varying ad display or various formats. With rapid development of mobile Internet, increasingly uncertain, diversified and discontinuous mobile user scenario pose huge challenges on when mobile ad should be delivered. Users tend to focus on what they want to see, so it has been of great significance to display ads at the right time in order to reach effective user engagement.
Meanwhile, from AdTiming's experience, advertisers' demand for ad performance (visitors, engagement, call to action, interaction, conversion) varies at different stages of product advertising lifecycle, and user base decides how many people could possibly see the ads. Although ad platforms could meet advertisers' different demands in this process, user base has positive effect on ad performance. This is a typical conversion funnel model, and the model cannot work properly without the support of corresponding user base.
Taking these two critical factors -- the timing of ad display and user base into consideration, AdTiming built its own Independent Intellectual Property Rights Big Data Management Platform, consisting of tons of media data and user tags. AdTiming also establish an offline model by constantly optimizing data and its own data management platform (DMP), which makes real-time, automatic feedback and adjustment during ad display to deliver the best ad performance for advertisers.
AdTiming aims to provide the best intelligent mobile marketing solutions in the Age of Big Data, and help maximize ROI. Now AdTiming has provided services for advertisers and developers from over 200 countries and regions.
According to advertiser's positioning of their own products and target users at certain stage, deliver the right ads to the right people at the right time and place -- this is what AdTiming called as target marketing.
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