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Rose Wholesale delves into the men's clothing market

2017-05-16 21:30
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Noted for women's fashion at discount prices, this e-retailer is finding that male customers represent a great opportunity

WHITTIER, Calif., May 16, 2017 /PRNewswire/ -- Women are traditionally more interested in shopping for clothes than men, and this applies to the e-retail market as well. At most Internet clothing sites, women shoppers far outnumber their male counterparts.

This is changing. The popularity of mobile devices, combined with the advantages of Internet shopping (saving time and saving money), has encouraged an increasing number of men to shop for clothes online.

For news picture from Rose Wholesale Buyers, visit:

Rose Wholesale (, a Asia-based discounted fashion e-retailer, launched a men's clothing line two years ago and has seen its popularity steadily increase. Up to now, nearly 40 percent of Rose Wholesale's revenue was provided by male shoppers. This has clearly played a major role in the company's marketing strategy moving forward.

"It can be a challenge," said Shulin Lee, Director of Operations at Rose Wholesale. "The popular fashions for women's clothing are easy to find. Not so for the men. It's sometimes hard for us to know what men prefer and what are the hot elements."

In general, men tend to be more practical and less style conscious. "We focus on providing a wide array of practical clothing at discount prices," said Lee. "Our strategy at this point to offer a good selection of men's clothing and accessories while striving to provide personalized service."

Rose Wholesale is conducting extensive market research to determine purchasing trends for men's clothing. Now, Rose Wholesale adds about 100 new men's items each week.

Swimsuits are popular items

Men's bottoms are the big sellers at Rose Wholesale. Jeans and jogging outfits have sold well and men's swimsuits continue and are expected to be a major seller once the summer hits. Rose Wholesale added 30 different styles of men's swim trunks last week alone.

Patterns and prints

Men's shirts are also very popular and this summer, Rose Wholesale is launching a new line of floral and leaf print shirts for men. Chinese elements, such as paintings and mandarin collars, are also expected to be in style.

Other e-retailers test the waters

DressLilly (, another Asian-based online fashion retailer, has also tried to market men's clothing but with far less success than Rose Wholesale. DressLilly's biggest sellers are dresses, accounting for 20 percent of total sales, and the company has firmly established itself as a women's brand. So it is expected that DressLilly will continue sell men's clothing but its main focus will remain with female shoppers.

Moving forward

It's hard to tell whether Rose Wholesale's success in the men's market represents a larger trend or just a short-term tendency. Either way, online sales of men's clothing is a significant opportunity for increasing revenue - although it can also be a challenge. E-retailers delving into this market should be prepared to do a fair amount of research and analysis before making large financial commitments.

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Source: RoseWholesale

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