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Global Bespoke Skincare Leader Skin Inc Redefines Brand Partnerships With the Announcement of South Korean Top Actress, Son Ye-jin, to Serve as First Brand Evangelist

2017-05-22 10:00
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Winner Of Baeksang Arts Awards 2017 for Best Leading Actress, Son Ye-Jin, Is The First Brand Evangelist and to become a shareholder through Spackman Media Group

SINGAPORE, May 22, 2017 /PRNewswire/ -- Skin Inc. Global ("Skin Inc."), a leader in personalized skincare products, announced the appointment of South Korean actress, Son Ye-Jin, to serve as the brand evangelist. Son Ye-Jin is the first Top South Korean actress to take this role since the announcement of the strategic investment from Korea's leading entertainment conglomerates Spackman Entertainment Group Limited ("SEGL") and Spackman Media Group Limited ("SMGL") into Skin Inc. In addition to serving as Brand Evangelist, Son Ye-Jin, who just won the Baeksang Arts Award for Best Leading Actress in the film "The Last Princess" on 3 May 2017, will be the first Key Opinion Leader to be part of Skin Inc.'s Open Innovation Program.

Son Ye-Jin is an award-winning actress, internationally recognized for her lead role in several box office hits including THE LAST PRINCESS, THE TRUTH BENEATH, THE PIRATES, A MOMENT TO REMEMBER and THE CLASSIC and is represented by MS Team Entertainment Co. Ltd., a wholly-owned subsidiary of SMGL, collectively the largest entertainment talent agency in Korea.

"I am thrilled to partner with the definitive global leader of customizable skincare to serve as the first brand evangelist. I'm looking forward to working with Skin Inc. to be the voice of customer enriching the authenticity of the Brand," said Son Ye-Jin. "Skin Inc. is a pioneer in skincare innovation and Skin Inc.'s products are fuss-free and effective, with custom features -- we are ready to face the world in this new era of beauty!"

Son Ye-Jin's announcement as brand evangelist represents the convergence of beauty, technology and entertainment that captures the attention of millennials by leveraging communication advances to reach the next generation of consumers and deliver custom skincare solutions to a wider audience via familiar platforms and by leveraging popular personalities. A community-driven brand, Skin Inc. has always turned to crowdsourcing from their community to co-create products.

"I am excited to work with Son Ye-Jin and introduce her as the first Brand Evangelist of Skin Inc.," said Skin Inc. founder and CEO, Sabrina Tan. "Skin Inc. is a brand committed to innovate and push the boundaries while remaining focused on its core positioning of customization. Now, with Son Ye-Jin onboard, we add an additional layer, bringing customer authenticity. Through her fan base and Skin Inc. customers, we are committed to go back to the lab together, lend an innovative voice to Son Ye-Jin and transform the way people care for their skin."

In her role as Brand Evangelist, Son Ye-Jin will be featured in Skin Inc.'s digital campaigns and will take part in the global launch event celebrating Skin Inc.'s latest innovation -- the World's First Facial In A Flash sheet masks, which comes in three variations infused with Skin Inc signature serums and luxurious metals of gold and platinum for custom multi-masking. The event took place in Singapore on 19 May 2017.

For media enquiries:

Hill+Knowlton Strategies (PR Agency)

Skin Inc.

Jolin Ng

Hanzade Aytacli

jolin.ng@hkstrategies.com

hanzade@skininc.jp

About Skin Inc.

After working at big MNCs such as IBM, HP and Oracle, IT-expert-turned skincare-guru Sabrina Tan founded Skin Inc Global in 2008 with a mission to create customizable skincare solutions. She sought for an effective, fuss-free regimen tailored to each individual's skin needs with a "one-size-fits-one" not "one-size-fits-all" approach. Tan continues to disrupt the beauty scene with the true concept of skincare. Skin Inc Global's products feature highly concentrated serums with pure and active ingredients. Innovative skincare technology from Japan combine ingredients free from scents and parabens with the most advanced delivery systems for maximum results.

Where beauty meets technology

A beauty disruptor, Skin Inc Global has always been ahead of the game, utilizing both digital and technological innovation to grow the business and further enhance the consumer offering and experience. From empowering consumers to decode their skin identities with their online skin diagnostic tool 'My Skin Identity' (http://www.iloveskininc.com/skinidentity/), to working with cutting edge technologies to develop new product lines and treatment protocols at their Japan-based R&D facilities, Skin Inc Global pioneers innovation. In January 2015 Skin Inc Global introduced portable facial devices, combining the power of NASA developed LED light Chromotherapy and Low Frequency Therapy to increase skincare efficacy, boost absorption of active ingredients and allow consumers to customize their treatments at home. The coming months will see Skin Inc Global go a step further in their integration of digital technology by innovating the m-commerce space through mobile-friendly skin checks and harnessing big data to fine-tune its products.

Skin Inc Open Innovation Program

Through the Open Innovation Program, Son Ye-Jin will collaborate with the brand and share her personal skincare and Skin Inc. experiences. The program reflects Skin Inc's commitment to delivering customized skincare solutions to help women own their skin, including Skin Inc's previous partnership with top global YouTubers to "hack" and conceptualize the Skin Inc Pure Recovery Dew which is a multi-tasker: moisturizer, primer and day mask in one. Son Ye-Jin will lend her voice to co-create new beauty innovations with the brand, alongside global innovation experts including Dr. Shekhar Mitra who is an esteemed global innovation expert with over 50 patents under his belt and Dr. Donald L. Bisset author of over 60 published technical manuscripts and the inventor of over 30 US patents with 32 years of skincare research experience. Dr. Mitra and Dr. Bisset currently serve as Board Advisor (Product Innovation) and Technical Advisor on Skin Inc.'s Board of Advisory respectively.

Through a strong partnership with Louis Vuitton Moet Hennessy owned beauty conglomerate Sephora, Skin Inc.'s global footprint extends across 100 cities worldwide with over 350 distribution outlets across Asia, Europe and America and online (iloveskininc.com, sephora.com and appointed online retailers).

For more information, please visit http://www.iloveskininc.com

About Son Ye-Jin

South Korean Top Actress Son Ye-Jin is represented by MS Team Entertainment Co., Ltd, one of the renowned talent management agencies under SMGL. Son Ye-Jin gained her top-tier status mostly through romantic films, including THE CLASSIC (2003), A MOMENT TO REMEMBER (2003) and APRIL SNOW (2005). She also widens her acting portfolio to include action, comedy, mystery and historical films with success. Most recently, Son Ye-Jin won the Baeksang Arts Awards 2017 for Best Leading Actress for her role in the film THE LAST PRINCESS, which is a Korean historical period film in which she played the lead role, raked in 5.6 million ticket admissions and posted over KRW 44 billion in revenue at the Korean box office. Her recent film performance underscores her reputation as one of the strongest ticket boosters in the South Korea box office. The natural beauty is recognized as one of the most prolific actresses among her generation.

Son Ye-Jin tops numerous lists of popular Korean actresses, including China's top news website TouTiao (Headline). She has over 16 years of acting experiences and has achieved acting recognition for her versatility across diverse genres. Her highly acclaimed films include ALONE IN LOVE (2006), MY WIFE GOT MARRIED (2008), THE PIRATES (2014), THE TRUTH BENEATH (2016) and THE LAST PRINCESS (2016). Throughout her professional career, she has received several style icon and popularity awards. She was awarded the Best Actress for Korea Film Reporters Association, Grand Bell Awards, Female Movie Foundation, Blue Dragon Film Awards, Korean Association of Film Critics Awards, Buil Film Awards, Baeksang Arts Awards, University Film Festival of Korea, Asia Pacific Film Festival, SBS Drama Awards and MBC Drama Awards.

Source: Skin Inc

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