- The event marks the launch of Dutch Lady's health campaign, Drink.Move.BeStrong, to get Singapore's school children healthier and more active
SINGAPORE, June 3, 2017 /PRNewswire/ -- To celebrate World Milk Day, Dutch Lady Singapore (Dutch Lady), one of Singapore's leading milk and dairy brands, today brought together more than 5,000 school children and their parents to participate in a mass workout at the Singapore Sports Hub.
This event marked the Singapore launch of Dutch Lady's health campaign, Drink.Move.BeStrong. In response to Singapore's rising trend of obesity and inactive children, and the government's efforts to get children healthier and more active, Dutch Lady is partnering with ActiveSG, Singapore's national movement for sport and physical activity, and the Official Active Partner of Dutch Lady, to conduct nutrition education programmes and sports clinics in 70 pre- and primary schools across the country.
Drink.Move.BeStrong has been running in other Southeast Asian countries since 2014 and is designed to encourage people to make healthy eating decisions and exercise. As milk is recognised as an important source of energy, protein and nutrients, the call to action is simple: drink one glass of milk and complete one hour of physical activity outdoors each day to develop strong and healthy bodies.
Mr. Adrick Ang, General Manager, FrieslandCampina Singapore (Dutch Lady) said: "As a leading milk and dairy brand, Dutch Lady believes that we can play a key role in Singapore's health agenda.
"We are delighted to launch our award-winning Drink.Move.BeStrong campaign in Singapore following the resounding success in getting children moving and making healthier choices in other Southeast Asian countries. We are looking forward to working alongside ActiveSG to roll out a number of initiatives that will complement the Singapore government's efforts to get people moving as well as encouraging an active lifestyle with the family."
Mr. Lai Chin Kwang, Chief, ActiveSG said: "ActiveSG encourages everyone, regardless of age, to take up an active lifestyle and we are encouraged when like-minded organisations such as Dutch Lady share the same vision as us. Two important components essential for active living is to have regular physical activity and proper nutrition and we are supportive of what Dutch Lady is doing to encourage these healthy habits. We look forward to more collaboration opportunities with Dutch Lady."
Dutch Lady's World Milk Day event aims to create awareness on the importance of milk and dairy in a balanced diet, inspire children to get active, and encourage families to bond. The event's participants were treated to a do-it-yourself drinks station for children to learn smoothie recipes; a rock-climbing wall and skipping station for children to test their stamina; sports-focused activities conducted by the ActiveSG Football Academy and Athletics Club; and an arts-and-craft session for children to create unique art pieces from recycled milk cartons. Dutch Lady also hosted children from a voluntary welfare organisation for the underprivileged at the event.
For more information, please contact:
| FrieslandCampina Asia |
FrieslandCampina Singapore |
| Ada Wong |
Poh How Yuin |
| Head of Public Affairs and Communications, Asia |
Brand Manager |
| T: +65 6850 7931 |
T: +65 6419 8467 |
| Sport Singapore (SportSG) |
Spurwing Communications |
| Gerald Leong |
Stephanie Tan / Eoin Ee |
| T: +65 9298 2670 |
T: +65 6340 7287 |
| Email: Gerald_Leong@sport.gov.sg |
Email: FC@spurwingcomms.com |
About Drink.Move.BeStrong
Drink.Move.Be Strong was devised as a call-to-action to encourage children in Southeast Asia to lead healthier and more active lifestyles which is especially critical when there is a rising trend of both under- and overnutrition among children. Since its launch in 2014, the campaign has reached more than 71 million people in Southeast Asia.
About Dutch Lady Singapore and FrieslandCampina
Dutch Lady Singapore is one of Singapore's leading milk and dairy brands, and has been nourishing generations of Singapore families since 1954. The brand is owned by FrieslandCampina, one of the world's largest dairy companies.
Every day FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 11.3 billion euros, FrieslandCampina is one of the world's largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to manufacturers of infant & toddler nutrition, the food industry and the pharmaceutical sector around the world. FrieslandCampina has offices in 33 countries and over 22,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with over 19,000 member dairy farmers in the Netherlands, Germany and Belgium -- making it one of the world's largest dairy cooperatives. FrieslandCampina has operating companies in mainland China, Hong Kong, Indonesia, Malaysia, Myanmar, Pakistan, the Philippines, Singapore, Thailand and Vietnam.
About ActiveSG
As a key recommendation of Vision 2030 -- Singapore's master plan for sports, ActiveSG was launched in April 2014 as the national movement for sport and physical activity. ActiveSG aims to create a sporting ecosystem that provides innovative and experiential sport related programmes at sports centres island-wide. This movement will act as an enabler to build a community for individuals, families and organisations from different zones where Singaporeans can come together to learn, train, compete and host a range of sports. Working together with communities, National Sports Associations (NSAs), schools, corporations, public agencies and interest groups, ActiveSG aims to co-create programmes that are affordable and inclusive for all skill levels and age groups.
