omniture

UnionPay International launches premium catering privilege U Dining Collection

Several participating Michelin-starred restaurants are collaborating with a payment network brand for the first time

SHANGHAI, June 8, 2017 /PRNewswire/ -- UnionPay International launches its premium catering privilege program, U Dining Collection. The program incorporates globally renowned restaurants into UnionPay's Premium Privilege Platform for the first time, to offer exclusive privileges and services to UnionPay premium (Platinum and Diamond) Cardholders.

According to the latest data, more than 6.5 billion UnionPay cards have been issued worldwide, and the number of premium cards issued is growing rapidly. So far, 17 national banks in mainland China have all issued UnionPay premium cards, and large numbers of premium cards are issued in markets such as Hong Kong, Macau, Southeast Asia and Russia. In this context, UnionPay International is accelerating the construction of its Premium Privilege Platform as a significant part of its global card-using service system. Previously, UnionPay International has incorporated Global Assistance, Global Concierge and UnionPay VIP Lounge into its card-using service platform. Now, it has extended the privilege to a number of famous merchants.

U Dining Collection is a global dining privilege program created by UnionPay International in the past 18 months. Based on its transaction data and market research, UnionPay International has selected popular merchants in and outside mainland China to extend the merchants' short-term offers to long-term privileges. Eighty globally renowned restaurants joined the program, including Michelin-starred restaurants, restaurants of famous chefs, and chain restaurants.

U Dining Collection has many exciting features: Firstly, it covers restaurants both in and outside mainland China, including famous names in Hong Kong, Taiwan, Japan, Singapore and Italy, as well as in Shanghai and Guangzhou. Thus, overseas Cardholders may also enjoy top quality dining in mainland China. Secondly, the participating merchants are of high quality. In particular, it is the first time that Michelin-starred restaurants such as Restaurant ANDRÉ in Singapore and Ultraviolet by Paul Pairet in Shanghai collaborate with a payment network brand. Thirdly, various forms of privileges are available, including discount, free gift, free beverage, free dessert and pre-order.

From now to April 30, 2018, UnionPay premium Cardholders may dial UnionPay premium hotline of the issuing country and region in advance to make reservations at the participating restaurants. Cardholders are able to enjoy the privileges in the restaurants after identity verification. For detailed information of the offers and UnionPay premium hotline, please visit http://premium.unionpayintl.com/web/ucollection/en.

Source: UnionPay International
collection