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DaDaABC Fulfills D3 Strategy by Joining Hands with Pearson

2017-07-18 20:23 2019

BEIJING, July 18, 2017 /PRNewswire/ -- DaDaABC, China's leading EdTech company unveiled D3 strategy, "Data", "Diverse", and "DaDaABC" to level up its online learning platform with Pearson's partnership. The exclusive partnership deal empowers DaDaABC with diverse teaching materials and authorized online testing access.

DaDaABC will work with Pearson as its sole strategic partner in China in the business of online education to develop educational content, build an evaluation system for instructors and students, and offer certification for language proficiency, all of which will better help Chinese students with their language learning.

DaDaABC Obtained Exclusive Partnership with Pearson.
DaDaABC Obtained Exclusive Partnership with Pearson.

 

First Edition Dictionary that was Published in 1755 Was Given to DaDaABC as Gift from Pearson.
First Edition Dictionary that was Published in 1755 Was Given to DaDaABC as Gift from Pearson.

 

Steven McGill, Pearson's Managing Director of Greater China Learning Service Gave a Speech during the News Conference.
Steven McGill, Pearson's Managing Director of Greater China Learning Service Gave a Speech during the News Conference.

In March, DaDaABC became not only the first but also the only authorized online testing center in China to offer PTE, also obtained Pearson's authorization for its Primary Longman Express (PLE) online course series.

Longman Express textbook, the flagship course from Pearson will be applied to K12 lectures with brand-new reading texts, careful scaffolding learning structure and meaningful tasks to help boost pupils' word ability, and advanced exam skills.

The world's top publisher, Pearson owns the Pearson Test of English (PTE), the authoritative English proficiency test system, the scores of which are recognized by several thousand universities and advanced educational institutions globally, including Ivy League universities such as Yale and Princeton.

"There is a shared understanding and purpose within our two organizations that we both have very strong passion for education, and we both recognized the opportunities of using technology and effective education to reach more students." Steven McGill, Pearson's Managing Director of Greater China Learning Service said, "The world has changed with new technologies and so has education. Through the partnership with DaDaABC, we will work out together to help kids to achieve their talents and ambition. We are very excited about what our partnership with DaDaABC means for parents and students across China and very much looking forward to level up our partnership to global level."

"We are so glad to receive the very first edition of a published dictionary in 1755 which symbolizes the significant move to both of us," Hui Zhi, CEO of DaDaABC said. "Online English education can no longer satisfy the shifting needs of consumers if institutions merely provide a platform for students to practice oral English. DaDaABC's new strategy and partnerships will give it a first-mover advantage and prompt rivals to follow suit."

About DaDaABC  

Founded in 2013, DaDaABC is the most innovative English training institution in China and has become one of the country's most successful intelligent English learning platforms for children. Winner of over 15 awards and recognitions in 2016, DaDaABC has developed a leading English training system focused on one-on-one online tutoring and encouraging youngsters to learn and practice while having fun with instructors. The company has announced a total of 500 million RMB raised in Series B and Series B+, which will be used for market expansion, curriculum development and learning experience improvement. DaDaABC helps students from mainland China, Hong Kong, Taiwan, South Korea, Japan, France, Germany, and other non-English speaking countries. For more information, please visit: http://www.dadaabc.com/teacher/job

About Pearson 

Pearson is a leading global education group with over 170 years of history. The company is dedicated to providing education workers and students of all ages with quality education contents, technology, tests and evaluation, professional certification and other education-related services.  

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Source: DaDaABC
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