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Ezaki Glico Co., Ltd. Launches English Version of Popular Educational App GLICODE (TM)

2017-07-31 14:00
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OSAKA, Japan, July 31, 2017 /PRNewswire/ -- Ezaki Glico Co., Ltd. (Ezaki Glico: https://www.glico.com/global/), is pleased to announce the launch of an English version of GLICODE (TM) -- a fun-educational programming app that allows kids as young as six to learn the basics of programming using Ezaki Glico's popular confectionary "Pocky."

(Photo: http://prw.kyodonews.jp/img/201707274144-O1-pdO74vV8)
(Image1: http://prw.kyodonews.jp/img/201707274144-O2-2sC8395m)
(Image2: http://prw.kyodonews.jp/img/201707274144-O3-xFyX68vZ)

Download URL: http://cp.glico.jp/glicode/app-global/

Since its initial launch in Japan 2016, Ezaki Glico has organized and facilitated various GLICODE (TM) workshops across Japan and also participated in national programming events as well as overseas. GLICODE (TM) has also been recognized at many award shows like Cannes Lions, One Show and more. Through our efforts and recognition, Ezaki Glico has received many requests to localize the app for a larger market. In response to this, Ezaki Glico has decided to release an English version of GLICODE (TM).

GLICODE (TM) webpage: http://cp.glico.jp/glicode/en/
GLICODE (TM) Youtube: https://youtu.be/UiWkUqKif6o

Ezaki Glico believes GLICODE (TM) will benefit children everywhere, helping them learn the basics of programming and algorithmic thinking in a hands-on and engaging way. By lining up physical "Pocky", kids can build a coding sequence that controls the game's character. The app's UI, levels and gameplay are specifically designed to make learning simple, fun and interactive, and teaches the three basic fundamentals of programming: Basic Syntax, Loops and IF Statements.

"Ever since its establishment, the business activities of Ezaki Glico have adhered to the corporate philosophy of 'Enhancing Public Health through Food.' This is the reason why Ezaki Glico launched this GLICODE (TM). GLICODE (TM) makes it possible for kids to learn programming easily in an enjoyable way by using our confectionary 'Pocky'," says Hirohisa Tamai, Assistant Global Brand Manager, Advertisement Division, Creative Team, Ezaki Glico. 

For over 95 years, Ezaki Glico has always believed that eating and playing are the two most important parts of a child's healthy growth and development. That's exactly why in 1922 the company founder, Mr. Ri-ichi Ezaki, launched Glico's first ever confectionary as a heart-shaped caramel with a toy. The iconic Glico caramel and its toy are loved by many Japanese and represent this very belief.

As culture and technology change, Ezaki Glico has the opportunity to redefine what fun is and how Ezaki Glico as a company can better contribute to a child's growth and development. Ezaki Glico hopes GLICODE(TM) can act as a next-generation Glico caramel toy (Omo-cha), one that is just as educational as it is fun and that benefits a much larger community of children, not only in Japan but around the world.

Reference: http://prw.kyodonews.jp/opn/release/201707274144/

View original content:http://www.prnewswire.com/news-releases/ezaki-glico-co-ltd-launches-english-version-of-popular-educational-app-glicode-tm-300496389.html

Source: Ezaki Glico Co., Ltd.

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